Case Study 1: Warby Parker: The Power of Social Impact
Posted: Tue Feb 11, 2025 8:14 am
Here is the list of six businesses that have effectively used USPs to their advantage:
A perfect example of the new retail model is Warby Parker, an online glasses and sunglasses seller that changed the traditional optical business model. But their true competitive advantage was outside their products. The ‘Buy a Pair, Give a Pair’ business model was instrumental for the company, as it provided a pair of glasses to people in need for every pair sold.
This social element was appealing to customers who wish to contribute to society. In addition to getting socially conscious consumers, Warby Parker also carved out a positive brand image for its business. This created customer loyalty and support. This USP has greatly impacted sales revenues.
Key learning for online sellers: Include a positive social factor in your malaysia phone number list business’s mission statement. Choosing the right cause can connect your clients emotionally. You get the upper hand in developing a loyal customer base for the brand. Such a USP can increase awareness, and buyers feel satisfied dealing with a unique brand.
Case Study 2: Dollar Shave Club: The Humor Advantage
Dollar Shave Club disrupted the grooming industry by selling quality shaving equipment at a much lower price than competitors. It offers razor blades delivered to customers’ doorsteps on a subscription basis every two months instead of monthly. This provides greater flexibility and enhances the likelihood of long-term customer relationships. Plus, customers get a free month of razors for each successful referral.
A perfect example of the new retail model is Warby Parker, an online glasses and sunglasses seller that changed the traditional optical business model. But their true competitive advantage was outside their products. The ‘Buy a Pair, Give a Pair’ business model was instrumental for the company, as it provided a pair of glasses to people in need for every pair sold.
This social element was appealing to customers who wish to contribute to society. In addition to getting socially conscious consumers, Warby Parker also carved out a positive brand image for its business. This created customer loyalty and support. This USP has greatly impacted sales revenues.
Key learning for online sellers: Include a positive social factor in your malaysia phone number list business’s mission statement. Choosing the right cause can connect your clients emotionally. You get the upper hand in developing a loyal customer base for the brand. Such a USP can increase awareness, and buyers feel satisfied dealing with a unique brand.
Case Study 2: Dollar Shave Club: The Humor Advantage
Dollar Shave Club disrupted the grooming industry by selling quality shaving equipment at a much lower price than competitors. It offers razor blades delivered to customers’ doorsteps on a subscription basis every two months instead of monthly. This provides greater flexibility and enhances the likelihood of long-term customer relationships. Plus, customers get a free month of razors for each successful referral.