Complete Beginner's Guide to Google Ad Manager

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Do you know how to manage or activate Google Ad Manager (GAM)? This tool is ideal for managing and editing different types of advertisements under parameters or styles of formats such as banner ads, videos, displays, special inserts, among others. Without a doubt, GAM integrates easily and serves to manage the participation of editors or advertising experts regardless of the sector or industry they are linked to.

Read on to learn how to follow the steps to activate it.

Google Ad Manager
How does Google Ad Manager work?
It is created to manage and serve as an ad publisher according to its editors or type of advertisers. This system is integrated by specific pakistan phone number list guidelines for its correct operation, focusing on aspects such as:

Editor to identify inventory or blocks of ad diversity in size or different presentations that will be essential to advance ad styles.
Creating different tags to identify each page , applying the corresponding HTML or Javascript code. Keep in mind that the code generation can be used to create the formatting style that is needed.
Access by users with their respective access keys to formalize any order line or advertiser style.
Formalize order management with precise details and references to the inventory style or different samples to specify the request for advertisements and their respective follow-up.

Essential steps to use your account in Google Ad Manager
For the activation and usability of the marketing tool known as GAM , you will have to incorporate or follow some actions such as:


Create a Google AdSense account

This service is accessible and does not require any cost to connect and create an account on the platform. To access the services you will have to add different data, to facilitate management and allow access to the account in a couple of steps.

Create an account in Google Ad Manager
It is advisable to add or connect to a Google Ad Manager account . To do this, you can enter the main page of the platform and start by creating the account.

Don't forget that you must have an account on Adsense pages and have approximately 1 million monthly visits to the page on the free platform.

Complete Skillshop tutorial
To access the different knowledge offered by Google, you will have to go to the Google Ad Manager training section and check the free access to its different modules.

It is advisable that you learn how to manage it and follow the steps for configuration, in the administrator section, create inventory and access ad units.

Generate ad tag
Using the instructions, you can connect to the tag and click to generate them. From there, code fragments that are unique to the account, which are made up of numbers and letters, will be generated .

Open in GatherBoard Admin Portal
Once logged in, you will be able to navigate to the tab and click on the region to access the drop-down menu that makes it easier to manage ads through the Gatherboard portal .

Check announcement
Try testing new ads and scheduling on calendar pages to verify that they are working properly. Even check the links that work best to create connectivity according to the essential parameters .


Ad formats in GAM
GAM offers a list of different advertising formats to create connection and promote familiarity with the graphic advertising system, which you can put into practice and incorporate and use in:

Multiple collaborators
Designed for advertising experts who require account access because they would like to coordinate and share goals with their team of collaborators.

Therefore, it works to integrate and monitor work with different people and include supervisors who handle confidential and essential details related to the advertising style.

Sales funnel
It is represented by the publication modality or format directed to specific sectors or points of the customer journey . In general, it will have to be fragmented and coordinated messages focused on selling and promoting according to the ideal stage and aligned with the user.

Retargeting
Tool to facilitate the promotion of advertisements and website visits, which are added to the list recorded in browser cookies, through remarketing.

From there, better probabilities of closing sales with potential clients or future buyers of the product or service are created.