Why Is The Demand For Imitation Jewellery Increasing?
Posted: Tue Feb 11, 2025 8:12 am
Jewellery is a universal accessory and is gaining popularity, irrespective of race, religion, age, and even gender. Amongst all kinds of artificial jewellery, the likes of necklaces and chains, earrings, rings, bracelets, cufflinks, and studs gain more demand than others. Let’s see why imitation jewellery tops the minds of fashion more than costume jewellery:
Rise In Gold and Silver Pricings: Due to the surge in the costs of gold and silver, the demand for real jewellery has dropped drastically in the last couple of years, making real jewellery expensive and out of reach for many. Imitation jewellery is an affordable and a stylish option, making customers look rich without spending much.
Aggressive Celebrity Endorsements: Celebrities have a huge influence nowadays on fashion and upcoming trends, which makes imitation jewellery more desirable. Imitation jewellery dealers with larger capitals to work iran phone number list are now collaborating with celebrities to endorse their product range. When popular figures flaunt stylish and affordable imitation jewellery, it inspires their fans to follow, thus increasing its demand.
Creative Packaging And Social Media: Packaging makes a huge difference. Creatively packaging imitation jewellery grabs customers’ attention and increases sales when showcased on social media. Social media is a powerful tool as it showcases trends and influence consumer behaviour.
Unified Fashion Trend: Fashion is changing constantly, and trends change with seasons. Imitation jewellery allows customers to stay updated with latest styles and is proving to be a gender neutral accessory. It is an affordable way to keep up with the fashion trends while staying stylish.
Skincare Awareness: People are becoming aware of their skin and how metals affect it differently. Imitation jewellery is usually crafted with skin-friendly materials, which makes it appealing for customers with sensitive skin or skin allergies. Imitation jewellery is the only option for people with metallic allergies, which further increases the overall demand.
How To Sell Imitation Jewellery Online?
Stages of selling imitation jewelry online
If you’re a seller/home business owner looking to start an online ecommerce jewellery brand, here are a few steps outlined to help you sell artificial jewellery online:
Choose a niche: The jewellery market is a huge place to get started. Identify whether your consumers prefer ethnic or modern jewellery. Narrow down your niche, which can help you choose and target the right audience for you to stand out in the crowd.
Rise In Gold and Silver Pricings: Due to the surge in the costs of gold and silver, the demand for real jewellery has dropped drastically in the last couple of years, making real jewellery expensive and out of reach for many. Imitation jewellery is an affordable and a stylish option, making customers look rich without spending much.
Aggressive Celebrity Endorsements: Celebrities have a huge influence nowadays on fashion and upcoming trends, which makes imitation jewellery more desirable. Imitation jewellery dealers with larger capitals to work iran phone number list are now collaborating with celebrities to endorse their product range. When popular figures flaunt stylish and affordable imitation jewellery, it inspires their fans to follow, thus increasing its demand.
Creative Packaging And Social Media: Packaging makes a huge difference. Creatively packaging imitation jewellery grabs customers’ attention and increases sales when showcased on social media. Social media is a powerful tool as it showcases trends and influence consumer behaviour.
Unified Fashion Trend: Fashion is changing constantly, and trends change with seasons. Imitation jewellery allows customers to stay updated with latest styles and is proving to be a gender neutral accessory. It is an affordable way to keep up with the fashion trends while staying stylish.
Skincare Awareness: People are becoming aware of their skin and how metals affect it differently. Imitation jewellery is usually crafted with skin-friendly materials, which makes it appealing for customers with sensitive skin or skin allergies. Imitation jewellery is the only option for people with metallic allergies, which further increases the overall demand.
How To Sell Imitation Jewellery Online?
Stages of selling imitation jewelry online
If you’re a seller/home business owner looking to start an online ecommerce jewellery brand, here are a few steps outlined to help you sell artificial jewellery online:
Choose a niche: The jewellery market is a huge place to get started. Identify whether your consumers prefer ethnic or modern jewellery. Narrow down your niche, which can help you choose and target the right audience for you to stand out in the crowd.