Is it already possible to identify good practices in customer experience?
Posted: Tue Feb 11, 2025 6:51 am
None of this is true.
Although there is some overlap, customer experience is differentiated by its more strategic nature and identity value.
Another common confusion is incorporating customer experience into marketing functions.
This is a mistake again, because when we talk about customer experience we are referring to a discipline that transversally coordinates the efforts of the rest of the departments.
Of course.
The most important of these is to use a frame of reference to align netherlands phone number list everything the company does in this area.
We currently have two: the Customer Wave , which is a framework created by the Spanish Association for Customer Experience Development (DEC).
The other was coined by the American Customer Experience Professionals Association (CXPA).
Although at first glance it may seem that these are two visions of the same phenomenon on two continents, the truth is that they are two different approaches.
The DEC framework is a high-level look at the areas and movements that need to be considered when implementing a successful customer experience strategy.
Although there is some overlap, customer experience is differentiated by its more strategic nature and identity value.
Another common confusion is incorporating customer experience into marketing functions.
This is a mistake again, because when we talk about customer experience we are referring to a discipline that transversally coordinates the efforts of the rest of the departments.
Of course.
The most important of these is to use a frame of reference to align netherlands phone number list everything the company does in this area.
We currently have two: the Customer Wave , which is a framework created by the Spanish Association for Customer Experience Development (DEC).
The other was coined by the American Customer Experience Professionals Association (CXPA).
Although at first glance it may seem that these are two visions of the same phenomenon on two continents, the truth is that they are two different approaches.
The DEC framework is a high-level look at the areas and movements that need to be considered when implementing a successful customer experience strategy.