Production and consumption
Posted: Tue Feb 11, 2025 6:46 am
Community participation
After a product launch, it is important to gather feedback about the product, such as influencers talking about what is being offered.
Coordination with sales
Before, during and after the product launch, sales and marketing teams need to be in constant communication. A Smarketing technique would be great here.
How is product marketing different from service marketing?
If you want to create a marketing plan for a product company, you must first be clear about the differences between marketing and services.
While creating a marketing plan for a service company is very similar japan phone number list to creating a marketing plan for a product company, there are some differences you'll need to keep in mind.
There are five key factors that will allow you to know if what you are selling is a product or a service, and thus adjust your marketing plan:
Tangibility.
Standardization.
Handling.
Perishable.
We see them in detail.
1.- Tangibility
Tangibility is an adjective referring to something that can be touched and seems to be the most obvious difference between a product and a service.
While a product is tangible, a service is not.
When we talk about services, there is no room for stocks, not even patents, because it is something that cannot be touched or seen.
A restaurant offers you an experience like no other; you can tell it, but you can't show it to others.
After a product launch, it is important to gather feedback about the product, such as influencers talking about what is being offered.
Coordination with sales
Before, during and after the product launch, sales and marketing teams need to be in constant communication. A Smarketing technique would be great here.
How is product marketing different from service marketing?
If you want to create a marketing plan for a product company, you must first be clear about the differences between marketing and services.
While creating a marketing plan for a service company is very similar japan phone number list to creating a marketing plan for a product company, there are some differences you'll need to keep in mind.
There are five key factors that will allow you to know if what you are selling is a product or a service, and thus adjust your marketing plan:
Tangibility.
Standardization.
Handling.
Perishable.
We see them in detail.
1.- Tangibility
Tangibility is an adjective referring to something that can be touched and seems to be the most obvious difference between a product and a service.
While a product is tangible, a service is not.
When we talk about services, there is no room for stocks, not even patents, because it is something that cannot be touched or seen.
A restaurant offers you an experience like no other; you can tell it, but you can't show it to others.