This can and does happen, but the benefits of customization outweigh these minor setbacks.
Another common option is to personalize the sender; that is, not sending the email on behalf of the brand, but as the person behind the brand.
For example, if I write you a message, instead of the sender being “La Tira de Marketing”, I would put “Marisa from La Tira de Marketing”.
Personalization gives warmth and a different tone to the message and helps us connect better with our user.
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If a person gives you their email, it is because they expect indonesia phone number list something from you; something that you have surely promised them.
When a person subscribes to your blog it is because you have promised them good content.
They can also give you their email in exchange for downloading an ebook, a free consultation, a discount coupon or simply because they want to know more about you.
The welcome email is the time and place where you deliver on your promises.
You will have to send an article from your blog, the ebook to download, set a date for the consultation or simply introduce yourself and show everything you can offer; but you have to do it.
In reality, what is a promise to your subscriber is a goal for you.
And it is this objective that will define your type of welcome email.