The principles of a legal email marketing campaign
Posted: Tue Feb 11, 2025 5:31 am
It must be specific : general consent or a yes to everything is not valid; consent must be associated with a specific purpose that must be specified.
You must be informed : in addition to the above, for consent to be valid, it must be associated with precise, clear and truthful information on which consent is given. Example: “include you in my list to send you my newsletters with the latest published posts”, “send you offers of our own products and services”, etc.
It must be unambiguous : it is obtained through a clear affirmative action. The GDPR does not allow for forms of tacit or omission consent based on inaction. It rules out silence, inaction or pre-checked boxes as forms of consent.
It must be verifiable : you must make sure that you can prove it, always use tools or plugins that allow you to obtain valid consent and that allow you to prove it unequivocally.
It must be revocable: it must be as easy to withdraw consent as it is to grant it, this means including mechanisms in all new communications that allow automated unsubscription.
That's why it's essential to make sure you choose an email marketing tool that allows you to manage consent in accordance with all of these requirements.
You have already seen that every email marketing campaign must begin germany phone number list with a legal acquisition, but you must also guarantee the traceability of the entire life cycle of that data or lead that you have just captured.
Therefore, a key point in any marketing strategy is to know the principles and legal regulations that govern the processing of all personal data and whose compliance you must ensure if you want to stay out of a Chernobyl list.
Trying to manage a subscriber list that ignores or is unaware of the rules of the game that allow you to operate legally is like opening a restaurant without any knowledge of food safety or food handling.
Below is a list of the principles of a legal email marketing campaign :
Principle of legality, loyalty and transparency of the GDPR.
Principle of limitation of purpose.
Data minimization principle.
You must be informed : in addition to the above, for consent to be valid, it must be associated with precise, clear and truthful information on which consent is given. Example: “include you in my list to send you my newsletters with the latest published posts”, “send you offers of our own products and services”, etc.
It must be unambiguous : it is obtained through a clear affirmative action. The GDPR does not allow for forms of tacit or omission consent based on inaction. It rules out silence, inaction or pre-checked boxes as forms of consent.
It must be verifiable : you must make sure that you can prove it, always use tools or plugins that allow you to obtain valid consent and that allow you to prove it unequivocally.
It must be revocable: it must be as easy to withdraw consent as it is to grant it, this means including mechanisms in all new communications that allow automated unsubscription.
That's why it's essential to make sure you choose an email marketing tool that allows you to manage consent in accordance with all of these requirements.
You have already seen that every email marketing campaign must begin germany phone number list with a legal acquisition, but you must also guarantee the traceability of the entire life cycle of that data or lead that you have just captured.
Therefore, a key point in any marketing strategy is to know the principles and legal regulations that govern the processing of all personal data and whose compliance you must ensure if you want to stay out of a Chernobyl list.
Trying to manage a subscriber list that ignores or is unaware of the rules of the game that allow you to operate legally is like opening a restaurant without any knowledge of food safety or food handling.
Below is a list of the principles of a legal email marketing campaign :
Principle of legality, loyalty and transparency of the GDPR.
Principle of limitation of purpose.
Data minimization principle.