Entity: Who are you? And what is your objective?
Posted: Tue Feb 11, 2025 5:12 am
A blog is a website where content is published periodically, as is done in newspapers or magazines. The topics or articles published there must be related to the same editorial line, just as the content must be focused on your objective, in turn communicating what your company sells or offers.
If you are thinking about creating a blog, the main thing you should ask yourself is: What do I need for my blog to be aligned with my brand? You need a style guide, which is why I invite you to continue reading this article, where you will find 10 important points to take into account when creating your blog.
You should consider both yourself and the other people who will collaborate with you as editors of your blog. Be clear about who they are, who they are targeting, and what their objectives are. You can have a manual or guide that defines these aspects:
Showcase your brand. Make your company's values, objectives and mission lebanon telegram data known to the professionals who will make your blog a meeting point between your firm and your clients.
Buyer persona: who are you targeting?
Consider what type of audience you are targeting and define it. Detail all the characteristics you consider relevant: such as age, sex, employment status, socioeconomic background, etc.
Team – who does what? and work process – when should you do it?
Having a blog with daily posts is the result of teamwork by many professionals such as editors, site administrators, among others. Having excellent planning is essential for the success of the blog.
If you are thinking about creating a blog, the main thing you should ask yourself is: What do I need for my blog to be aligned with my brand? You need a style guide, which is why I invite you to continue reading this article, where you will find 10 important points to take into account when creating your blog.
You should consider both yourself and the other people who will collaborate with you as editors of your blog. Be clear about who they are, who they are targeting, and what their objectives are. You can have a manual or guide that defines these aspects:
Showcase your brand. Make your company's values, objectives and mission lebanon telegram data known to the professionals who will make your blog a meeting point between your firm and your clients.
Buyer persona: who are you targeting?
Consider what type of audience you are targeting and define it. Detail all the characteristics you consider relevant: such as age, sex, employment status, socioeconomic background, etc.
Team – who does what? and work process – when should you do it?
Having a blog with daily posts is the result of teamwork by many professionals such as editors, site administrators, among others. Having excellent planning is essential for the success of the blog.