What is a smart speaker for?
Posted: Tue Feb 11, 2025 4:22 am
This is perhaps its best-known application, but not the only one, far from it!
Nowadays, there are hundreds of devices on the market that incorporate voice assistants in addition to smartphones: cars, heating and air conditioning systems, televisions...
Smart speakers are part of a growing group of devices equipped with voice assistants.
We define a smart speaker as a device equipped with artificial intelligence and connected to WiFi that processes voice commands.
The function of the smart speaker is to make life easier for its user : execute instructions, answer questions, organize the agenda...
The functions that smart speakers perform are increasing as this technology develops.
For example, they can be set up to run routines, so that when you say “time to get up,” a song plays, then your calendar is read out, then the news is displayed, and then the weather is told.
And all while you are doing other things around the house.
That is one of the keys to their success: since they can be operated australia phone number list without using your hands, they can be used while you are doing other tasks.
And, although the number of users is still low in our country, those who use it do so on a daily basis.
Thanks to the convenience they provide, they are rapidly gaining followers. In fact, it is estimated that by 2022, more than half of households will have at least one smart speaker.
How to market smart speakers?
With this new form of human-machine interaction, an opportunity is added for brands or advertisers, a very attractive channel.
As a brand, you are interested in being present in this space to seek new ways of engagement and relationships with users.
But how can you develop an effective strategy for this channel?
It largely depends on factors such as your activity or the size of your company.
Nowadays, there are hundreds of devices on the market that incorporate voice assistants in addition to smartphones: cars, heating and air conditioning systems, televisions...
Smart speakers are part of a growing group of devices equipped with voice assistants.
We define a smart speaker as a device equipped with artificial intelligence and connected to WiFi that processes voice commands.
The function of the smart speaker is to make life easier for its user : execute instructions, answer questions, organize the agenda...
The functions that smart speakers perform are increasing as this technology develops.
For example, they can be set up to run routines, so that when you say “time to get up,” a song plays, then your calendar is read out, then the news is displayed, and then the weather is told.
And all while you are doing other things around the house.
That is one of the keys to their success: since they can be operated australia phone number list without using your hands, they can be used while you are doing other tasks.
And, although the number of users is still low in our country, those who use it do so on a daily basis.
Thanks to the convenience they provide, they are rapidly gaining followers. In fact, it is estimated that by 2022, more than half of households will have at least one smart speaker.
How to market smart speakers?
With this new form of human-machine interaction, an opportunity is added for brands or advertisers, a very attractive channel.
As a brand, you are interested in being present in this space to seek new ways of engagement and relationships with users.
But how can you develop an effective strategy for this channel?
It largely depends on factors such as your activity or the size of your company.