Pollutants on a subscriber list
Posted: Sun Dec 22, 2024 10:25 am
There are 2 main pollution agents on a list:
Lack of information or ignorance of the laws that regulate marketing strategies and the processing of personal data. In other words, not knowing how to legally manage the raw material of your business is an unclassifiable blunder.
The recklessness of those who believe that the end justifies the means.
Often, the obsession with accumulating subscribers leads us to choose aggressive marketing strategies that violate rights and undermine user trust.
If you don't want to have a Chernobyl list, check out .
Just because you find a strategy clever or creative doesn't mean it's legally valid.
Marketing must respect the rights of the recipients of the campaign, that is: the people who entrust you with their data.
These rights are intended to protect users and prevent their overexposure to SPAM and misleading advertising, as well as to avoid the advertising abuse to which we are constantly subjected.
But working with clean and safe strategies, in addition to avoiding sanctions, also brings you substantial benefits :
You will not interrupt or bother people who do not wish to receive your offers.
You will avoid bounce rates that will send you directly to email blacklists.
You will not compromise your reputation with illegal and intrusive practices.
You will improve your engagement thanks to transparent, responsible and rights-respecting strategies.
You will have a clean and refined list of top-quality subscribers. Remember that it is much more profitable to have 100 committed subscribers than 1,000 who do not know why they receive your emails.
Find out who mentions your brand
With Brand Monitoring you can control what is said about you
Enter your domain
Try it now! →
ADS illustration
How to develop uncontaminated email marketing strategies?
The most important thing to know is that the main difference between clean and legal email marketing and contaminated marketing is information transparency and consent.
How the data was obtained marks the distance between a legal strategy and a Chernobyl strategy.
The life cycle of an email marketing campaign begins with customer acquisition. If customer acquisition is not carried out from the beginning in accordance with the regulations indicated, the entire subsequent strategy will be compromised and damaged.
You must ensure that you meet two essential requirements:
Provide correct information prior to recruitment.
Require valid consent and be able to prove it.
These are two essential requirements that you need to apply to al philippines code number mobile l your capture systems, which I will discuss below:
1.- Information transparency: the right to information
What does this mean?
Whenever you are going to collect data in any campaign, you must make sure to inform your users clearly and precisely. They have the right to be informed about a series of aspects related to the treatment that you are going to carry out on their information.
You should always be transparent about your intentions for collecting data from others.
If you are going to collect personal data, always inform the user about the intended uses you will make of that data: who is responsible for its processing, how they can opt out of receiving your communications, and with whom you can share their data.
Remember that the sender must clearly identify the sender.
Don't forget to include all your details in your communications and in all the capture systems you use to generate contacts for your subscriber list.
Specifically, the information that you must provide to the recipients of your campaigns at the time the personal data is obtained will be the following according to article 13:
Where personal data relating to a data subject are obtained from him or her, the controller shall, at the time when such data are obtained, provide the data subject with all of the following information:
The identity and contact details of the controller and, where applicable, of his/her representative.
The contact details of the data protection officer, if applicable.
The purposes for which the personal data are processed and the legal basis for the same.
Where processing is based on Article 6(1)(f) the legitimate interests of the controller or a third party.
Lack of information or ignorance of the laws that regulate marketing strategies and the processing of personal data. In other words, not knowing how to legally manage the raw material of your business is an unclassifiable blunder.
The recklessness of those who believe that the end justifies the means.
Often, the obsession with accumulating subscribers leads us to choose aggressive marketing strategies that violate rights and undermine user trust.
If you don't want to have a Chernobyl list, check out .
Just because you find a strategy clever or creative doesn't mean it's legally valid.
Marketing must respect the rights of the recipients of the campaign, that is: the people who entrust you with their data.
These rights are intended to protect users and prevent their overexposure to SPAM and misleading advertising, as well as to avoid the advertising abuse to which we are constantly subjected.
But working with clean and safe strategies, in addition to avoiding sanctions, also brings you substantial benefits :
You will not interrupt or bother people who do not wish to receive your offers.
You will avoid bounce rates that will send you directly to email blacklists.
You will not compromise your reputation with illegal and intrusive practices.
You will improve your engagement thanks to transparent, responsible and rights-respecting strategies.
You will have a clean and refined list of top-quality subscribers. Remember that it is much more profitable to have 100 committed subscribers than 1,000 who do not know why they receive your emails.
Find out who mentions your brand
With Brand Monitoring you can control what is said about you
Enter your domain
Try it now! →
ADS illustration
How to develop uncontaminated email marketing strategies?
The most important thing to know is that the main difference between clean and legal email marketing and contaminated marketing is information transparency and consent.
How the data was obtained marks the distance between a legal strategy and a Chernobyl strategy.
The life cycle of an email marketing campaign begins with customer acquisition. If customer acquisition is not carried out from the beginning in accordance with the regulations indicated, the entire subsequent strategy will be compromised and damaged.
You must ensure that you meet two essential requirements:
Provide correct information prior to recruitment.
Require valid consent and be able to prove it.
These are two essential requirements that you need to apply to al philippines code number mobile l your capture systems, which I will discuss below:
1.- Information transparency: the right to information
What does this mean?
Whenever you are going to collect data in any campaign, you must make sure to inform your users clearly and precisely. They have the right to be informed about a series of aspects related to the treatment that you are going to carry out on their information.
You should always be transparent about your intentions for collecting data from others.
If you are going to collect personal data, always inform the user about the intended uses you will make of that data: who is responsible for its processing, how they can opt out of receiving your communications, and with whom you can share their data.
Remember that the sender must clearly identify the sender.
Don't forget to include all your details in your communications and in all the capture systems you use to generate contacts for your subscriber list.
Specifically, the information that you must provide to the recipients of your campaigns at the time the personal data is obtained will be the following according to article 13:
Where personal data relating to a data subject are obtained from him or her, the controller shall, at the time when such data are obtained, provide the data subject with all of the following information:
The identity and contact details of the controller and, where applicable, of his/her representative.
The contact details of the data protection officer, if applicable.
The purposes for which the personal data are processed and the legal basis for the same.
Where processing is based on Article 6(1)(f) the legitimate interests of the controller or a third party.