In app advertising - display, operating principle, formats, truth and fiction
Posted: Tue Feb 11, 2025 3:32 am
Internet marketers stubbornly criticize mobile application (MA) traffic, considering it second-rate and heavily fraudulent. Many guides that provide recommendations on launching a contextual media network even advise disabling ads coming from the MA. CPA marketers have a similar attitude towards In-app traffic . But is this true? AdButton specialists have probed the issue of how the In-app network actually functions and are ready to share their findings.
A bit of history and statistics
The harbingers of the emergence of In-app marketing Bolivia cell phone number list were mobile stores. App Store and Android Market (today Google Play) settled into our gadgets in 2008. Advertising broke through here much later, somewhere in the second half of 2012.
According to the latest statistics from Digital, 5.3 billion people will own a smartphone in 2022. These numbers have grown even more over the past year. Compared to 2019, according to App Annie, users spend a third more time in MP. And where the people are, there is the best place for marketing. The trend of increasing the volume of advertising content in MP traffic is quite understandable.
How advertising is displayed in MP
You've probably encountered an In-app demo when you turned on a VPN or jumped from level to level in a shooter. At the bottom, or even in the middle of the screen, you receive an offer to download or watch something. This is In-app advertising. We encounter it dozens of times a day, sometimes without even noticing. And it flaunts itself in front of us in three formats.
A bit of history and statistics
The harbingers of the emergence of In-app marketing Bolivia cell phone number list were mobile stores. App Store and Android Market (today Google Play) settled into our gadgets in 2008. Advertising broke through here much later, somewhere in the second half of 2012.
According to the latest statistics from Digital, 5.3 billion people will own a smartphone in 2022. These numbers have grown even more over the past year. Compared to 2019, according to App Annie, users spend a third more time in MP. And where the people are, there is the best place for marketing. The trend of increasing the volume of advertising content in MP traffic is quite understandable.
How advertising is displayed in MP
You've probably encountered an In-app demo when you turned on a VPN or jumped from level to level in a shooter. At the bottom, or even in the middle of the screen, you receive an offer to download or watch something. This is In-app advertising. We encounter it dozens of times a day, sometimes without even noticing. And it flaunts itself in front of us in three formats.