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Tips and tricks from the expert

Posted: Sun Dec 22, 2024 10:19 am
by tanmoy666
We also asked expert and Frankwatching trainer Pascal Selles (Hayona) to provide some tips and tricks for using Google Analytics 4.

Many Universal Analytics properties are still working despite Google's announcement that UA will stop measuring as of July 1, 2023.
However, the moment seems to be approaching that the transition to GA4 is really necessary and UA no longer works. Many organizations still use UA, but do not wait to make the transition. It is high time to use GA4 as standard for analyses and resist the temptation to use Universal Analytics.

Make a measurement plan.
Determine which KPIs are important and give an indication of the success of your website or app. Set up events and conversions for this. Preferably do this in GA4, but sometimes you also need Google Tag Manager.


GA4 is really better than Universal Analytics.
It is more reliable, flexible and prepared email contact lists uk for a cookieless future. Many organizations feel a certain resistance to using GA4, but if you work with GA4 for a longer period of time, the benefits will become visible. With every new product you need some time to get used to it.

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As mentioned, GA4 is a very flexible product.
This way you can completely organize the menu with reports yourself. You can choose the names yourself. And in the reports you can determine which statistics you do and do not want to see. This way you create a report layout that is tailored to the needs of your organization and is easier and more user-friendly than the reports in Universal Analytics. Pascal advises organizations to get started with this as soon as possible. With a customized menu you make the transition from UA to GA4 easier.