Walter Epp: Today we're talking about how you created your lead magnet and got almost a billion, okay, let's be honest, around thirty thousand downloads and how you created it quickly, how you went about it, what you thought about. And I think many listeners will learn something about lead magnets today. Yes, Michael, introduce yourself briefly. Who are you? What do you do? And what is your mission? #00:00:41-3#
Michael Asshauer: With pleasure, Walter. Yes, Michael Asshauer, my name. I originally come from the technology scene, I founded my first pack startup about ten or eleven years ago and yes, it was very much about building software, algorithms, etc., especially in the mobile, locating area, i.e. somehow sharing your location belarus telegram screening with other people on your cell phone. And yes, then we built up our startups over a few years, both B2C and B2B business models and products. And then we were taken over by Daimler in 2017. Then I built a bit of digital products again in the Daimler Group. And now for about two years I have been making my own baby again.
It is basically a content platform where there is a lot of focus on all topics that interest entrepreneurs, leaders, managers, owners, managing directors, etc. And you can imagine it a bit like a daily magazine, a mix of t3n Business Punk and Manager Magazine, only cool and as a daily podcast, as an online magazine and a few other publications. You can also listen to the Machen! podcast. It's a lot about topics like the kind of thing we're talking about here today.
Walter Epp: Yes, for creators or for people who also create content. And you are a real content creator. I have a book here called the Content.