Miriam Betancourt: Ultimately, we do it in a very similar way, just like writing addiction, which manages to get people's attention. He does something different to what everyone else is doing, and that is ultimately one thing. If you just do that, then it's worth watching this writing addiction, the show on writing addiction. So I always look at what everyone in this industry is doing, when I'm in a particular industry, and if everyone is running to the right, I follow. Well, you don't necessarily have to be better than the others, it's enough if you're different.
Walter Epp: Can you, can you give a concrete example, from an industry, where everyone did something and you did it differently? I would be interested to hear that.
Miriam Betancourt: Yes, for example, there is a very, very simple little tip. Yes, we humans are used to seeing both heads the way we see them now. So there is air above us, and here, like this. I made austria telegram screening an advert and I just, I just cut it the other way round? Yes, where I just cut it the other way round, and people think, hey, how is that? And then, and then I said, and in this video I intend to completely turn your view of online ads on its head, and I had people's attention just with this one little hack. Yes!
Walter Epp: I know, they call it a YouTuber, they call it a pattern interrupt, meaning you break a certain pattern. People are used to seeing a certain pattern, and by breaking this pattern you get attention. So, that's the general term I know.