How seriously is your company taking AI right now? (13:53)
Posted: Mon Feb 10, 2025 4:26 am
So if you orchestrate all these things properly, you're able to drive good metrics around each of these aspects. That's the way I've always liked to think about hackathons. It's not just about the actual building that happens. It's about all the stuff that is aligned with it.”
From a product perspective, Jayson also highlighted how hackathons help significantly accelerate product testing.
Jayson: “You want a hackathon as a validation strategy. In one of the first hackathons we sponsored when launching a developer platform for Dolby, we went to the Capitol Records Tower and took APIs.
All the APIs we took to that hackathon—none of them exist anymore. It was because we used that as a learning opportunity for how would people adopt. That was the return on that investment.
That was immediately a huge roadmap time saver. All those APIs got repackaged in a very different way and that became the product we launched.”
Brandon shared how at Devpost, we’ve kenya telegram screening seen that hackathons tend to have a bigger impact on developer marketing than traditional marketing tactics. Roughly 33% of people who register for hackathons go on to build a project. This is much higher than typical marketing metrics like conference attendance, ad clicks, tutorial attendees, etc.
The consensus from all panelists was that AI is definitely on every company’s mind right now. That being said, the way each company is approaching AI is quite different, which is a sign of how early things are in this space.
Most panelists see the obvious use cases of AI tools, like summarizing text, but also feel that we’re just at the beginning and are looking forward to seeing new innovations rise to the top.
Karen: “We've found that for over ten years, our developer community has been this huge source of innovation and creativity, and has helped push our products far beyond what we are building ourselves.
From a product perspective, Jayson also highlighted how hackathons help significantly accelerate product testing.
Jayson: “You want a hackathon as a validation strategy. In one of the first hackathons we sponsored when launching a developer platform for Dolby, we went to the Capitol Records Tower and took APIs.
All the APIs we took to that hackathon—none of them exist anymore. It was because we used that as a learning opportunity for how would people adopt. That was the return on that investment.
That was immediately a huge roadmap time saver. All those APIs got repackaged in a very different way and that became the product we launched.”
Brandon shared how at Devpost, we’ve kenya telegram screening seen that hackathons tend to have a bigger impact on developer marketing than traditional marketing tactics. Roughly 33% of people who register for hackathons go on to build a project. This is much higher than typical marketing metrics like conference attendance, ad clicks, tutorial attendees, etc.
The consensus from all panelists was that AI is definitely on every company’s mind right now. That being said, the way each company is approaching AI is quite different, which is a sign of how early things are in this space.
Most panelists see the obvious use cases of AI tools, like summarizing text, but also feel that we’re just at the beginning and are looking forward to seeing new innovations rise to the top.
Karen: “We've found that for over ten years, our developer community has been this huge source of innovation and creativity, and has helped push our products far beyond what we are building ourselves.