Branded Font Set
Posted: Sun Dec 22, 2024 10:03 am
Just like a person's individual handwriting, a business's font style is also unique.
Corporate fonts are developed to express the uniqueness and concept of a brand, convey the character of a product and harmoniously combine various elements and style carriers.
Branded Font Set
Source: shutterstock.com
Requirements for fonts:
they must be relevant and consistent with the company's activities;
good readability in different colors and scales;
the ability to combine harmoniously with each other, especially when using several fonts.
Mascot, mascot
A mascot can be a fictional character, a real person, or brazil mobile number list an animal created to personify a brand and recreate the effect of live communication.
This emotional hero should reduce the distance between the company and the consumer, clearly and simply explaining complex things or helping to navigate the organization's website.
Mascots first appeared during the Olympic Games, and then won their niche in children's products. Now they are actively used in the field of finance and complex products. For example, SberCat from Sberbank consults on financial issues, and Goodboy Uni helps with effective mailings.
Guideline
A guideline is a detailed description of a company's corporate style, defining the rules for using its main elements, permitted combinations, and rules for the placement of the logo and text.
The guideline contains many examples and recommendations, which simplifies the work of designers and marketers, helping to create layouts, issue tasks to contractors, order the production of advertising and present the corporate style to clients and partners of the company.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153116
Combinations of elements of the company's corporate style
Every business has something unique. Some can achieve high sales with just a logo, brand fonts and colors, while others require the development of a comprehensive design system with interface elements for online contacts with potential consumers.
The corporate style must correspond to the goals and objectives of a specific business and the usual graphic solutions will not always be enough. For a deep understanding of the task, research is carried out: analysis of the business, product or service, market, competitors and target audience.
The information obtained helps to select graphics and images that convey consumer values.
Corporate identity helps to sell not just a product, but a solution to a problem, presenting value to the buyer.
Combinations of elements of the company's corporate style
Source: shutterstock.com
Traditional (classical) identity
This approach includes a familiar set of graphic elements: logo, font, color palette, style-forming elements, etc. The basis of the corporate style is the logo, which ensures brand recognition.
This type of identification is suitable for companies and personal brands that seek to create a simple and understandable image for a wide audience, such as government agencies, chain stores, franchises, etc.
The use of elements can be easily standardized and described in a brand style guide, making it easier to create even simple materials such as flyers.
The advantage of this approach is the ability to include all style-forming elements in one layout, which makes it easier for the consumer to define the brand.
However, this method has its limitations, such as the use of only a small number of communication channels with the consumer, and is suitable mainly for printed products.
Today, traditional identities are being replaced by adaptive visual systems that allow for faster adaptation to changes and the transition to digital communication.
Dynamic Identity
Dynamic, flexible identity is a changeable corporate style that can be adapted according to the specifics of contact with the consumer and the layout format. It is effective in creating a unified visual appearance for various communication channels.
Flexible identity does not always include a full set of standard graphic elements. In addition, these details may not always play the usual roles. For example, the logo may give way to typography.
A minimal set of elements is enough to ensure brand recognition, but sometimes it can be difficult to understand the concept of the entire visual component from one layout.
Flexible identity is ideal for ecosystems where the same services are provided through different channels. For example, Yandex services can be recognized by their corporate font, icon style, and the presence of the word "Yandex" in the name.
One of the disadvantages of dynamic identity is the lack of clear rules for the design of layouts. Freedom of creativity allows you to scale the corporate style to layouts of any format, but the lack of strict rules can worsen brand recognition over time.
Particular cases of dynamic identity include polymorphic logo and generative identity.
Corporate fonts are developed to express the uniqueness and concept of a brand, convey the character of a product and harmoniously combine various elements and style carriers.
Branded Font Set
Source: shutterstock.com
Requirements for fonts:
they must be relevant and consistent with the company's activities;
good readability in different colors and scales;
the ability to combine harmoniously with each other, especially when using several fonts.
Mascot, mascot
A mascot can be a fictional character, a real person, or brazil mobile number list an animal created to personify a brand and recreate the effect of live communication.
This emotional hero should reduce the distance between the company and the consumer, clearly and simply explaining complex things or helping to navigate the organization's website.
Mascots first appeared during the Olympic Games, and then won their niche in children's products. Now they are actively used in the field of finance and complex products. For example, SberCat from Sberbank consults on financial issues, and Goodboy Uni helps with effective mailings.
Guideline
A guideline is a detailed description of a company's corporate style, defining the rules for using its main elements, permitted combinations, and rules for the placement of the logo and text.
The guideline contains many examples and recommendations, which simplifies the work of designers and marketers, helping to create layouts, issue tasks to contractors, order the production of advertising and present the corporate style to clients and partners of the company.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153116
Combinations of elements of the company's corporate style
Every business has something unique. Some can achieve high sales with just a logo, brand fonts and colors, while others require the development of a comprehensive design system with interface elements for online contacts with potential consumers.
The corporate style must correspond to the goals and objectives of a specific business and the usual graphic solutions will not always be enough. For a deep understanding of the task, research is carried out: analysis of the business, product or service, market, competitors and target audience.
The information obtained helps to select graphics and images that convey consumer values.
Corporate identity helps to sell not just a product, but a solution to a problem, presenting value to the buyer.
Combinations of elements of the company's corporate style
Source: shutterstock.com
Traditional (classical) identity
This approach includes a familiar set of graphic elements: logo, font, color palette, style-forming elements, etc. The basis of the corporate style is the logo, which ensures brand recognition.
This type of identification is suitable for companies and personal brands that seek to create a simple and understandable image for a wide audience, such as government agencies, chain stores, franchises, etc.
The use of elements can be easily standardized and described in a brand style guide, making it easier to create even simple materials such as flyers.
The advantage of this approach is the ability to include all style-forming elements in one layout, which makes it easier for the consumer to define the brand.
However, this method has its limitations, such as the use of only a small number of communication channels with the consumer, and is suitable mainly for printed products.
Today, traditional identities are being replaced by adaptive visual systems that allow for faster adaptation to changes and the transition to digital communication.
Dynamic Identity
Dynamic, flexible identity is a changeable corporate style that can be adapted according to the specifics of contact with the consumer and the layout format. It is effective in creating a unified visual appearance for various communication channels.
Flexible identity does not always include a full set of standard graphic elements. In addition, these details may not always play the usual roles. For example, the logo may give way to typography.
A minimal set of elements is enough to ensure brand recognition, but sometimes it can be difficult to understand the concept of the entire visual component from one layout.
Flexible identity is ideal for ecosystems where the same services are provided through different channels. For example, Yandex services can be recognized by their corporate font, icon style, and the presence of the word "Yandex" in the name.
One of the disadvantages of dynamic identity is the lack of clear rules for the design of layouts. Freedom of creativity allows you to scale the corporate style to layouts of any format, but the lack of strict rules can worsen brand recognition over time.
Particular cases of dynamic identity include polymorphic logo and generative identity.