All you need is a working telephone with coverage to be sure that the message will be delivered quickly and efficiently. Unlike telephone calls, which are often considered intrusive and time-consuming, SMS messages are easier to receive. Moreover, most importantly, they allow for two-way communication: the client can easily contact the sender, which in this case is a financial institution.
Contents
What about emails?
SMS Marketing in Banking and Other Financial Institutions
SMS messages and mobile debt collection
What about emails?
They also require internet access, but are usually read later. SMS has a higher open rate, which means that the customer is more likely to read an SMS than an email. Mobile communication is increasingly taking place through dedicated applications, which increase the reach of mobile marketing and which are gaining popularity with the spread of mobile internet. Combining SMS with email and applications increases the effectiveness of marketing campaigns. For example, SMS can be used to send information about an email containing a detailed discussion of the campaign; such combinations will allow you to reach more customers and strengthen the synergy effect.
The key to good communication with customers is the so-called user experience , or the user's overall experience. Bad experiences destroy relationships, which is why communication planning is important. Intrusive phone calls, unpleasant service, difficult contact can cause a customer to give up the service in favor of a competing company. Mobile marketing is an ideal tool for creating user experience and building the company's image. Good experiences = good image.
Practices worth implementing in mobile marketing in the financial industry: