Reasons customers return purchases
Posted: Thu Feb 06, 2025 6:29 am
Policy for returns and exchanges during Black Friday-Cyber Monday
Similarly, because people often buy gifts for others during this period, returns and exchanges are even more important than usual.
No brand can completely eliminate returns, and that’s because customers return items for a wide variety of reasons — some of them outside of your control. In addition to gift returns, the top reasons that customers choose to return products purchased via online shopping include:
Item didn’t match its product description and/or customer expectations
Item arrived late and the customer no longer needs it
“Wardrobing,” when serial returners greece telegram screening buy and return items without any intention of ever keeping products
Merchant shipped the wrong product
Item was damaged or defective
Source: Gorgias
You need to decide if you’re going to offer full refunds or just exchanges. Plus, if you do offer full refunds, you need a thoughtful policy that lets your agents and customers understand the conditions under which you will and won’t accept the return. Check out our return policy template generator to get started with yours.
Similarly, because people often buy gifts for others during this period, returns and exchanges are even more important than usual.
No brand can completely eliminate returns, and that’s because customers return items for a wide variety of reasons — some of them outside of your control. In addition to gift returns, the top reasons that customers choose to return products purchased via online shopping include:
Item didn’t match its product description and/or customer expectations
Item arrived late and the customer no longer needs it
“Wardrobing,” when serial returners greece telegram screening buy and return items without any intention of ever keeping products
Merchant shipped the wrong product
Item was damaged or defective
Source: Gorgias
You need to decide if you’re going to offer full refunds or just exchanges. Plus, if you do offer full refunds, you need a thoughtful policy that lets your agents and customers understand the conditions under which you will and won’t accept the return. Check out our return policy template generator to get started with yours.