“Big enterprises tend to be huge, moving very slow,” said Lieblich. “But the startups with cheap, affordable, cookie-cutter platforms aren’t always appropriate, either. “You really need that mid-market.”
Christopher Carson agrees: mid-market companies need turnkey solutions with scalability for growth. According to Carson, a platform should be simple to unlock. However, it should still offer flexible solutions that grow with the business.
“Shopware represents the ease of a turnkey solution like you would get from SaaS platforms,” says Carson. “[But] with much more upside and scalability for customization to bend [the platform] to kenya telegram screening how you need it to work for your business, rather than the other way around.”
Shopware’s features also cater to a mid-market need: B2B sales. For example, pricing differentiation for big-business sales is a must-have feature if you’re a growing company selling your products to other businesses. Shopware also offers the ability to publish tailored content for different customer segments.
As Dustin Hickle and Beata Mercier of Unleashed Technologies recently noted, people appreciate these features.
“Merchants enjoy the pricing differentiation and B2B-specific login capabilities. A lot of our clients have customers that need to be able to log in and find content tailored specifically to them.”
—Dustin Hickle, Director of Sales and Marketing at Unleashed Technologies.