About Digital Commerce 360
Posted: Wed Feb 05, 2025 3:10 am
The annual report is packed with insights on the latest trends in ecommerce investments and reveals the Top 10 leading vendors across 24 ecommerce categories, including: Affiliate Marketing, Ecommerce Platforms, Fulfillment Services, Marketing Automation, Order Management, Personalization, Site Search, Channel Management, International Services and more.
“Today’s ecommerce landscape is highly competitive, and retailers must create a commerce experience that resonates with customers. Delivering personalized and authentic experiences means increasing product discovery, engagement and loyalty. A retailer’s commerce experience is vital to driving up conversion rates, average order value and customer lifetime value,” said Jan Soerensen, General Manager, North America, Nosto.
“With a platform like Nosto, a vast data engine aggregates multiple data points. Those include visual recognition, search, behavioral, product, customer affinity, transactional, third-party greece telegram screening import and integrations. The platform does so in real-time for immediate action across modules such as product recommendations, content personalization, and merchandising. This functionality means you can nail 360-degree personalization—as opposed to just one area of the customer experience, as a point solution would. Wrapped around the data engine is a predictive intelligence layer that ingests data from all your campaigns and modules and algorithmically recommends new ways to improve efficiency and scalability. Also, as global privacy regulations proliferate, point solutions are riskier. Do you want 10 compliance audits or one? Besides that, the more tools, the slower the site—making site speed another critical factor. Brands are entering a hotly contested ecommerce environment in 2023. Choosing the right vendor—and ecosystem—for commerce experience has never been more important,” Jan said.
“Today’s ecommerce landscape is highly competitive, and retailers must create a commerce experience that resonates with customers. Delivering personalized and authentic experiences means increasing product discovery, engagement and loyalty. A retailer’s commerce experience is vital to driving up conversion rates, average order value and customer lifetime value,” said Jan Soerensen, General Manager, North America, Nosto.
“With a platform like Nosto, a vast data engine aggregates multiple data points. Those include visual recognition, search, behavioral, product, customer affinity, transactional, third-party greece telegram screening import and integrations. The platform does so in real-time for immediate action across modules such as product recommendations, content personalization, and merchandising. This functionality means you can nail 360-degree personalization—as opposed to just one area of the customer experience, as a point solution would. Wrapped around the data engine is a predictive intelligence layer that ingests data from all your campaigns and modules and algorithmically recommends new ways to improve efficiency and scalability. Also, as global privacy regulations proliferate, point solutions are riskier. Do you want 10 compliance audits or one? Besides that, the more tools, the slower the site—making site speed another critical factor. Brands are entering a hotly contested ecommerce environment in 2023. Choosing the right vendor—and ecosystem—for commerce experience has never been more important,” Jan said.