We are confident we can deliver similar results for your organization.” 2. Overselling Too Early While you want to emphasize your value, avoid coming across as aggressive or overly salesy. An offer letter should be an introduction, not a sales pitch. Focus on generating curiosity and interest. Better Approach: Position your company as a trusted partner, not a vendor. Mention your solution but leave detailed sales information for the proposal itself.
Example: “We specialize in optimizing supply chain efficiency for midsize businesses like yours. I’d love to discuss how we can create a custom solution to support your growth.” 3. Ignoring Customer Needs A self-centered cover letter that only talks about your company's accomplishments and doesn't address the client's problems will likely be ignored. The client wants to know what you can do for them. How to Fix: Start by determining the customer's needs first.