Support for social causes
Many brands are successful in building customer loyalty by supporting social causes that are important to them. For example, a company that is committed to environmental or social responsibility email database indonesia can benefit from active and loyal support from its customers.
Loyalty suffered
This type of loyalty emerges when a customer remains loyal to a company because he has no other viable option. He does not necessarily choose this company out of preference, but rather out of necessity or lack of alternatives.
Exit barriers
We find this phenomenon in markets where it is difficult to leave a supplier because of switching costs, such as telecommunications contracts that impose early termination fees .
Absence of competition
In some cases, a lack of direct competition causes involuntary loyalty. For example, in some areas, access to essential public services such as water or electricity may be monopolized by a single company.
Sponsorship, a powerful loyalty tool
Referral marketing involves encouraging the acquisition of new customers through the recommendations of existing customers. It is a doubly effective method since it not only encourages the attraction of new customers, but also the retention of existing ones through rewards for both parties.