Employees
Posted: Sun Dec 22, 2024 9:17 am
Store employees must be perfectly familiar with the product and its characteristics in order to give the necessary explanations to the visitor at the first request or even without it. To do this, it is necessary to constantly conduct trainings and workshops.
For any question about a product, the buyer should hear, instead of a vague “wait, I’ll check the information,” a clear and constructive answer that emphasizes the advantages of the product, so whatsapp number canada that the buyer, at a minimum, has a desire to study the product more closely.
To achieve these objectives, scripts are used - algorithms for dialogue between a store employee and a visitor, which include not only a narrative about the advantages of the product, but also identifying leading needs, working with objections, etc.
The scripts also provide the client with information about additional products, since the buyer does not always pay attention to them, even if they are able to satisfy some need.
To ensure that the specified algorithms are fully followed by employees, checklists are used - lists of actions that they must perform with each of the visitors, and record the results obtained.
Store employees
To motivate employees to follow the rules of successful marketing, a motivation system is used, in which a bonus is paid for following sales instructions, and, on the contrary, a bonus is cut for ignoring the instructions.
A common mistake made in the motivation system is reducing it to the formula salary + percentage of sales in the absence of other methods of reward and punishment.
Another model is more productive: salary + percentage of sales + bonus. The basic part is the salary, the percentage depends on the amount of goods sold and is a floating value. If the sales plan for the reporting period is exceeded, the employee receives a bonus. An important condition for the effectiveness of this approach is the ability for the employee to independently calculate the amount that he should receive based on the results of the work. This will allow you to clearly understand what needs to be done to receive the maximum reward.
For any question about a product, the buyer should hear, instead of a vague “wait, I’ll check the information,” a clear and constructive answer that emphasizes the advantages of the product, so whatsapp number canada that the buyer, at a minimum, has a desire to study the product more closely.
To achieve these objectives, scripts are used - algorithms for dialogue between a store employee and a visitor, which include not only a narrative about the advantages of the product, but also identifying leading needs, working with objections, etc.
The scripts also provide the client with information about additional products, since the buyer does not always pay attention to them, even if they are able to satisfy some need.
To ensure that the specified algorithms are fully followed by employees, checklists are used - lists of actions that they must perform with each of the visitors, and record the results obtained.
Store employees
To motivate employees to follow the rules of successful marketing, a motivation system is used, in which a bonus is paid for following sales instructions, and, on the contrary, a bonus is cut for ignoring the instructions.
A common mistake made in the motivation system is reducing it to the formula salary + percentage of sales in the absence of other methods of reward and punishment.
Another model is more productive: salary + percentage of sales + bonus. The basic part is the salary, the percentage depends on the amount of goods sold and is a floating value. If the sales plan for the reporting period is exceeded, the employee receives a bonus. An important condition for the effectiveness of this approach is the ability for the employee to independently calculate the amount that he should receive based on the results of the work. This will allow you to clearly understand what needs to be done to receive the maximum reward.