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What is search engine optimization?

Posted: Sun Feb 02, 2025 10:22 am
by Mitu100@
Search engine optimization is divided into on-page SEO and off-page SEO . What does that mean?

Onpage SEO
Onpage SEO (sometimes also: Onsite SEO ) are all the measures that you can take on your website yourself. Here you can pay attention to the following:

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fast loading times
SEO-friendly URLs (the web addresses of your pages and posts)
internal and external links
Create sitemaps (or better yet, have them generated)
use structured data
pay attention to usability
create high-quality, current and comprehensive content
work with a creative media mix (use text, images and videos)
These are the things that you can largely do yourself for your search engine optimization.

off-page SEO
There is also so-called off-page SEO - which you should not neglect if you want your posts to rank well. These are external measures that are intended to improve your ranking - in other words, everything that is also influenced by third parties.