After-sales customer service
Posted: Sun Dec 22, 2024 9:05 am
After the product has been sold, it is important to provide customers with a full range of services so that they are satisfied with their purchase. After-sales service (PSS) includes various types of services, such as installation, warranty repair, technical support and troubleshooting. The need for such services is due to the tough competition in the market, so companies that are ready to provide their customers with high-quality PSS have a greater chance of success.
In addition, after-sales service is not only email database indonesia a way to maintain contact with customers, but also provides an opportunity to receive valuable feedback from them. This will help to find out which aspects of the product/service need improvement, and the company will be able to further satisfy the needs of the target audience. The price of after-sales service can be included in the cost of the product or service, or it can act as a separate paid service that brings additional income to the enterprise.
No less important than the creation of a quality product is the development of a set of services for its PPO. After all, even the simplest product may require repair or replacement of parts. Therefore, manufacturers must provide for the possibility of servicing products in advance in order not only to satisfy customer needs, but also to increase their own competitiveness in the market. Moreover, in order to avoid unprofitability and irrelevance of the product, it is necessary to take into account the current service capabilities when developing it. This is especially important for companies producing high-tech products, but is also relevant for manufacturers of simpler goods and services.
After-sales customer service
To develop a post-sales service, the following points need to be clarified:
Is the level of qualification of your employees sufficient?
Will it be necessary to hire additional workers?
Is there a need for advanced training to properly work with the product/service?
Does the product require adjustments to reduce the need for after-sales service?
Sometimes before releasing a new product, manufacturers conduct testing in specialized centers with the participation of experts. The product, together with the instructions, is sent to the center, where it is studied and tested under the supervision of engineers and other specialists. The results of the testing allow you to decide whether to launch the product into production or whether to make the necessary changes. In addition, a new product can be studied in different regions in specific markets to analyze consumer demand.
Service maintenance may be in demand even after the product has ceased production. Providing high-quality aftermarket support for obsolete products can become an additional source of income, which will be obtained through payment by customers for these services.
In addition, after-sales service is not only email database indonesia a way to maintain contact with customers, but also provides an opportunity to receive valuable feedback from them. This will help to find out which aspects of the product/service need improvement, and the company will be able to further satisfy the needs of the target audience. The price of after-sales service can be included in the cost of the product or service, or it can act as a separate paid service that brings additional income to the enterprise.
No less important than the creation of a quality product is the development of a set of services for its PPO. After all, even the simplest product may require repair or replacement of parts. Therefore, manufacturers must provide for the possibility of servicing products in advance in order not only to satisfy customer needs, but also to increase their own competitiveness in the market. Moreover, in order to avoid unprofitability and irrelevance of the product, it is necessary to take into account the current service capabilities when developing it. This is especially important for companies producing high-tech products, but is also relevant for manufacturers of simpler goods and services.
After-sales customer service
To develop a post-sales service, the following points need to be clarified:
Is the level of qualification of your employees sufficient?
Will it be necessary to hire additional workers?
Is there a need for advanced training to properly work with the product/service?
Does the product require adjustments to reduce the need for after-sales service?
Sometimes before releasing a new product, manufacturers conduct testing in specialized centers with the participation of experts. The product, together with the instructions, is sent to the center, where it is studied and tested under the supervision of engineers and other specialists. The results of the testing allow you to decide whether to launch the product into production or whether to make the necessary changes. In addition, a new product can be studied in different regions in specific markets to analyze consumer demand.
Service maintenance may be in demand even after the product has ceased production. Providing high-quality aftermarket support for obsolete products can become an additional source of income, which will be obtained through payment by customers for these services.