What does a landing page actually look like?
Posted: Sun Feb 02, 2025 9:03 am
Too many options prevent decisions
So let’s apply this to your offer:
If you link directly to the homepage of your website from an online ad, exactly the same thing happens as happens at the refrigerated shelf in the supermarket: confronted with the abundance of options, the visitor initially doesn't know where to go.
Because what awaits him?
There is the normal menu above or to the left of the actual content. There is often a sidebar where visitors can find additional information, offers and canada telegram screening links. And you often have links built into the text. Definitely too many options and not enough recognition value.
Better to give the visitor exactly what he is looking for:
This means you are fulfilling the promise you made in the ad. And it doesn't matter whether it's a Facebook or Twitter ad, Google Adwords or a YouTube ad, or whether you've placed a banner ad somewhere else (not recommended).
What elements make up a landing page? Let's start with what's missing.
No navigation elements
I have already mentioned one important point: a landing page should not contain the menu of your website. What you still need to include are links to your imprint and privacy policy - otherwise you are inviting warning letters straight to you.
So let’s apply this to your offer:
If you link directly to the homepage of your website from an online ad, exactly the same thing happens as happens at the refrigerated shelf in the supermarket: confronted with the abundance of options, the visitor initially doesn't know where to go.
Because what awaits him?
There is the normal menu above or to the left of the actual content. There is often a sidebar where visitors can find additional information, offers and canada telegram screening links. And you often have links built into the text. Definitely too many options and not enough recognition value.
Better to give the visitor exactly what he is looking for:
This means you are fulfilling the promise you made in the ad. And it doesn't matter whether it's a Facebook or Twitter ad, Google Adwords or a YouTube ad, or whether you've placed a banner ad somewhere else (not recommended).
What elements make up a landing page? Let's start with what's missing.
No navigation elements
I have already mentioned one important point: a landing page should not contain the menu of your website. What you still need to include are links to your imprint and privacy policy - otherwise you are inviting warning letters straight to you.