Examples of highly concurrent transactional queries

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By seasonality
By seasonality

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The parameter shows the differences in key frequency during the year.

Seasonal

The frequency depends on the current date or time of year.

An approximate list of transactional requests in this category:

Christmas gifts;

beach flip flops;

children's skates.

It is obvious that people need such products only in a certain season: before a holiday, in winter, in summer. After that, they forget about them until the next year.

Off-season

The frequency of such keywords remains approximately at the same level throughout the year.

Examples:

child seat;

laptop bag;

Microwave oven LG.

The Google Trends and Yandex.Wordstat services will help you determine which phrases are seasonal and which are not. They reflect changes in frequency by month in the form of a graph, where the dynamics are clearly visible. A keyword is seasonal if sharp drops and jumps are noticeable in specific time periods.

By competitiveness
By competitiveness

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Another important criterion by which transactional keywords are divided into several types.

Highly competitive

These are the phrases that users request realtor email list most often. As a rule, they include searches for popular products: furniture, clothing, computing equipment, smartphones, household appliances, etc. The same applies to the most popular services.


covers for upholstered furniture;

car repair;

buy a jacket.

Average competitive

Examples:

inexpensive chair covers;

Ford Focus engine repair;

buy a women's jacket in Yekaterinburg.

Low competition

Long keywords that clearly reflect the user's needs.

Examples of low concurrency transactional queries:

cost of covers for upholstered furniture in Krasnodar;

order a major overhaul of a Ford Focus engine;

buy a leather women's jacket in Yekaterinburg inexpensively.

The competitiveness of a keyword will be influenced by the region and subject matter.

We recommend that owners of information portals use the Mutagen service. It displays a number that will immediately tell you what type a certain key belongs to:

1-6 – low competition;

7-16 – moderately competitive;

25 and above – highly competitive.

The competitiveness of a transactional query for commercial results is determined based on an analysis of the top 10 according to the following criteria:

Price per click and total budget in Yandex Direct.

Number of main pages.

Number of advertising offers for a phrase.

Total number of documents.

The presence of trusted resources (Yandex, YouTube, Wikipedia services) and aggregators (tiu.ru, avito.ru) in the search results.

Number of exact matches in headers.

Number of backlinks.

Average age of domains.

Transactional Queries: Examples of the Hottest Keyword Additions
In contextual advertising of Google AdWords and Yandex Direct, “hot” keywords are words that bring “hot” target clients to the web site.

These people have already defined their desires and needs, studied the necessary information, read reviews from other buyers and made a choice. Now all they have to do is find what they need.

Transactional queries_examples of hot additions to keywords

The list of "hot" transactional queries is especially helpful for companies with a limited starting advertising budget. In such a situation, it is very important to be able to minus keywords.