Networking is everything in the blog too
Posted: Sun Feb 02, 2025 8:49 am
Participation in blog parades, generous distribution of links to other blogs on your own channels, interviews with opinion leaders and potential multipliers: all of this can lead to a rapid increase in your own visibility.
But here too, a mere "in order to" is counterproductive. People notice when you are trying to manipulate them and usually react with rejection. This can ruin your chances of making promising contacts right from the start. Every networking strategy must be based on genuine interest and a sense of quality.
Internal participation and networking are also crucial. In every company where more than one person works, every employee is a network node with many other potential contacts.
Don't underestimate search engine relevance
The search engine relevance that regularly updated, supplemented content brings to a web presence should not be underestimated. This is one of the main reasons why no company should do without a content strategy these days.
But this also requires a clean technical basis right from the start. A website's loading times and its mobile compatibility determine how well it is ranked on Google.
Always deliver 100 percent quality
If you're just starting out, you can (and should!) fill a Twitter account or Facebook page with mostly curated content and not just your own publications. Content curation platforms like Flipboard are also a good way to establish yourself as an expert on a topic.
However, for your own content, texts or videos chinese america data on your own platforms and in your own mailings, the following applies: Give 100 percent right from the start. The impression that your first recipients have of the quality offered will determine how your reputation will develop. In addition:
From zero to 100 on Facebook: personal profile
If you have not used Facebook before or have only used it privately, but now want to use it to generate visibility as part of a content strategy or as a personal brand, then you need to start with a thoroughly thought-out strategy. There is hardly anything more counterproductive than a personal profile that suddenly mutates into a contact collection point and only blasts out advertising content. That does not fit with personal, appreciative networking. You should still think about your channel promise and your future direction, if only so that your contacts know where they stand with you.
Find existing contacts to expand your digital “circle of friends”. If you are specifically focusing on professional communication, also look for business contacts with whom you can connect. If necessary, add a personal message to your inquiries. I will soon publish a pragmatic first approach to Facebook for those who are not familiar with social media.
But here too, a mere "in order to" is counterproductive. People notice when you are trying to manipulate them and usually react with rejection. This can ruin your chances of making promising contacts right from the start. Every networking strategy must be based on genuine interest and a sense of quality.
Internal participation and networking are also crucial. In every company where more than one person works, every employee is a network node with many other potential contacts.
Don't underestimate search engine relevance
The search engine relevance that regularly updated, supplemented content brings to a web presence should not be underestimated. This is one of the main reasons why no company should do without a content strategy these days.
But this also requires a clean technical basis right from the start. A website's loading times and its mobile compatibility determine how well it is ranked on Google.
Always deliver 100 percent quality
If you're just starting out, you can (and should!) fill a Twitter account or Facebook page with mostly curated content and not just your own publications. Content curation platforms like Flipboard are also a good way to establish yourself as an expert on a topic.
However, for your own content, texts or videos chinese america data on your own platforms and in your own mailings, the following applies: Give 100 percent right from the start. The impression that your first recipients have of the quality offered will determine how your reputation will develop. In addition:
From zero to 100 on Facebook: personal profile
If you have not used Facebook before or have only used it privately, but now want to use it to generate visibility as part of a content strategy or as a personal brand, then you need to start with a thoroughly thought-out strategy. There is hardly anything more counterproductive than a personal profile that suddenly mutates into a contact collection point and only blasts out advertising content. That does not fit with personal, appreciative networking. You should still think about your channel promise and your future direction, if only so that your contacts know where they stand with you.
Find existing contacts to expand your digital “circle of friends”. If you are specifically focusing on professional communication, also look for business contacts with whom you can connect. If necessary, add a personal message to your inquiries. I will soon publish a pragmatic first approach to Facebook for those who are not familiar with social media.