Five serious mistakes in content marketing – and how to avoid them
Posted: Sun Feb 02, 2025 8:49 am
Great expertise, a new website, valuable content, actively maintained presences in several social networks - but success is lacking. Occasionally someone likes a Facebook post. But the traffic to the content marketing promised is non-existent. And the few newsletter subscribers that are added each month are apparently more likely to click on a link by accident. Slowly, everyone in the company is losing the desire to contribute any more content. If only there was a simple solution that would finally make everyone realize what a great offer the company has!
Yes, unfortunately: There is of course no such thing as a simple, magical solution. But beyond the larger strategic approaches that I have often written about, it can be very useful to take a closer look at some of the bank data typical mistakes. Here are the top 5 that I have seen particularly frequently recently. Are you perhaps making one or two of them yourself?
1. You don't make it clear why anyone should take a closer look at this. Still not.
Linguistic clichés, interchangeable stock photos and no one from the company showing their face for the content:
Who is actually offering what here ?
Who is the content and offer aimed at?
What benefit do I get as a user from my invested time?
Lack of relevance is one of the most common reasons why people don't take a closer look at content and aren't interested in who is behind it. Headlines and teasers or titles and snippets must show those you want to talk to what the content promises at first glance.
Antidote: Be brave. Speak to people directly. Be a little quirky rather than too slippery. These seven questions could help you.
Yes, unfortunately: There is of course no such thing as a simple, magical solution. But beyond the larger strategic approaches that I have often written about, it can be very useful to take a closer look at some of the bank data typical mistakes. Here are the top 5 that I have seen particularly frequently recently. Are you perhaps making one or two of them yourself?
1. You don't make it clear why anyone should take a closer look at this. Still not.
Linguistic clichés, interchangeable stock photos and no one from the company showing their face for the content:
Who is actually offering what here ?
Who is the content and offer aimed at?
What benefit do I get as a user from my invested time?
Lack of relevance is one of the most common reasons why people don't take a closer look at content and aren't interested in who is behind it. Headlines and teasers or titles and snippets must show those you want to talk to what the content promises at first glance.
Antidote: Be brave. Speak to people directly. Be a little quirky rather than too slippery. These seven questions could help you.