“What to do in all cases of doubt?”
Posted: Sun Feb 02, 2025 8:47 am
In general, you cannot protect yourself against shitstorms or other eventualities in any way. Anyone who communicates also exposes themselves to controversy. A well-planned content strategy across the entire communication mix, geared towards dialogue and exchange with the community, is the best prerequisite for a genuine culture of discussion and criticism. This also includes dealing constructively with comments. There should be different warning levels for every company. A four-eyes principle is mandatory in cases of doubt and in critical situations. A sparring partner from outside or from a department not directly involved should also be available.
By the way: In the blog parade “Criticism Professionals” some time ago, many facebook data authors discussed how to deal with criticism in a wide variety of situations. Here is an overview of all the contributions.
Note: I accept no liability for any tips and rules in this article or the possible consequences of their implementation.
Dr. Kerstin Hoffmann
Dr. Kerstin Hoffmann
About the author
I'm glad you're reading this. I'm Kerstin Hoffmann. For many years I have been advising and supporting companies in their communication strategy and content marketing. I am also particularly specialized in corporate influencer strategies. I give lectures and write books. I taught at the Heinrich Heine University in Düsseldorf for a long time, and to this day I give guest lectures at various universities.
By the way: In the blog parade “Criticism Professionals” some time ago, many facebook data authors discussed how to deal with criticism in a wide variety of situations. Here is an overview of all the contributions.
Note: I accept no liability for any tips and rules in this article or the possible consequences of their implementation.
Dr. Kerstin Hoffmann
Dr. Kerstin Hoffmann
About the author
I'm glad you're reading this. I'm Kerstin Hoffmann. For many years I have been advising and supporting companies in their communication strategy and content marketing. I am also particularly specialized in corporate influencer strategies. I give lectures and write books. I taught at the Heinrich Heine University in Düsseldorf for a long time, and to this day I give guest lectures at various universities.