TOP 5 books on web analytics
Posted: Sun Feb 02, 2025 8:40 am
Monitoring and control. PR and dictatorship. It is in the interests of business to be assertive. Want your site to be profitable? Keep its visitors on a short leash of metrics so that they cannot blink without your permission. You must be aware of how many visits to the site, how many bounces, what channels the traffic comes from, and what pages they have chosen.
And, of course, conversion – it should be measured. In order not to miss anything important, you need to pump up not only the site, but also your brain – with the help of the right veterinary email list books on web analytics. We will help you make a choice.
Read also!
"How to set up goals in Yandex.Metrica and why it is necessary"
Avinash Kaushik "Web Analytics 2.0 in Practice".
Books on Web Analytics_Avinash Kaushik. Web Analytics 2.0 in Practice
Avinash Kaushik is a true web analytics guru. This applies not only to books (make them your desk books), but also to his blog, where he constantly shares useful information. Not on friendly terms with English? Let me please you: Williams Publishing House released a Russian translation of the author's book back in 2011.
"Web Analytics 2.0" is 10 chapters (528 pages) that will be useful for both beginners and professionals. Avinash Kaushik describes the basics for startups, offers life hacks for businessmen and all sorts of tricks for practicing specialists.
The first will find in the book a detailed description of the terms and methods of web analytics, the second will find useful advice (how to choose a service provider), and for the third there are case studies, recommendations for career growth, a bunch of practical advice and other valuable material.
Marco Hassler "Web Analytics".
Books on web analytics_Marco Hassler. Web analytics
Another "brick" of 600-odd pages, designed primarily for beginners: the author starts from basic concepts, and includes both SEO and web development in his reviews. The book will be a good help for those who are taking Google Analytics exams: the basics remain unchanged, and the publication talks about them in simple, understandable and interesting language.
Some information will still have to be updated after reading, since the collection was published several years ago. But as a basic textbook, it can be safely used now. The printing is at a high level, the Eksmo publishing house did a great job.
And, of course, conversion – it should be measured. In order not to miss anything important, you need to pump up not only the site, but also your brain – with the help of the right veterinary email list books on web analytics. We will help you make a choice.
Read also!
"How to set up goals in Yandex.Metrica and why it is necessary"
Avinash Kaushik "Web Analytics 2.0 in Practice".
Books on Web Analytics_Avinash Kaushik. Web Analytics 2.0 in Practice
Avinash Kaushik is a true web analytics guru. This applies not only to books (make them your desk books), but also to his blog, where he constantly shares useful information. Not on friendly terms with English? Let me please you: Williams Publishing House released a Russian translation of the author's book back in 2011.
"Web Analytics 2.0" is 10 chapters (528 pages) that will be useful for both beginners and professionals. Avinash Kaushik describes the basics for startups, offers life hacks for businessmen and all sorts of tricks for practicing specialists.
The first will find in the book a detailed description of the terms and methods of web analytics, the second will find useful advice (how to choose a service provider), and for the third there are case studies, recommendations for career growth, a bunch of practical advice and other valuable material.
Marco Hassler "Web Analytics".
Books on web analytics_Marco Hassler. Web analytics
Another "brick" of 600-odd pages, designed primarily for beginners: the author starts from basic concepts, and includes both SEO and web development in his reviews. The book will be a good help for those who are taking Google Analytics exams: the basics remain unchanged, and the publication talks about them in simple, understandable and interesting language.
Some information will still have to be updated after reading, since the collection was published several years ago. But as a basic textbook, it can be safely used now. The printing is at a high level, the Eksmo publishing house did a great job.