If you have groups on social networks, then the answer to the question of how to collect a subscriber base for email is significantly simplified. The members of your community are mostly a loyal target audience that can easily share their contacts. Many social networks provide a ready-made subscription form. For example, Facebook places it as a link under the group header.
Remarketing
You can offer to subscribe to the newsletter pharmacy database to those customers who have already visited the site and got acquainted with the product. With the help of interesting content and advantageous offers, you can make a person make a repeat purchase. Remarketing is often used to advertise products and services that are in regular demand.
Link in the presentation
If you often make presentations to a large audience, it makes sense to insert a link or QR code on the last slide, which can be used to download both the presentation itself and additional materials. In return, users will have to leave their email.
Affiliate program
You can ask your acquaintances, colleagues and friends to announce a subscription to your newsletter on their social networks, blogs, websites, etc.
Offline data collection
Many young entrepreneurs forget that you can build an email subscriber base offline. To do this, you need to collect customer business cards, ask people who come to the office to fill out questionnaires, conduct surveys at events, etc. - depending on where your target audience meets.
How else can you build a subscriber base for email?
Conduct competitions
As practice shows, contests are a great way to collect a subscriber base for email. The conditions are usually simple: anyone who registers becomes a participant in the event and can win a prize. The costs of organizing the contest will pay off thanks to the collected potential customer base.
Conduct competitions
Competitions
Host a webinar
There are many resources available these days to host a webinar, such as GoToWebinar. Registration is usually done using an email address. Not all registrants will attend the course, but you will have their email address to continue communicating with potential clients.
Create free tools/services
Discover a useful service that requires you to leave your email to use.
Create free tools/services
Distribute your content
If you create useful and interesting content, but distribute it only among your friends, your subscriber base will not grow. Try publishing guest posts on other blogs. It is important to choose a site where your target audience is present. The posts should not be advertising, otherwise users, on the contrary, may turn away from you. The information should be useful and interesting - then people will want to go to your site and get more information, and at the same time subscribe to the newsletter.