Main Criteria for Choosing a Name for an Online Store on Your Own
Posted: Sun Feb 02, 2025 8:08 am
If you are ready to invest in business development at the very beginning, you can entrust the choice of name to professionals. There are agencies specializing in naming. The price of their services varies depending on various parameters, from the level of the company to the market segment in which you are going to operate (a small agency in the region will ask for several thousand, and the fees of large capital companies sometimes reach tens of millions of rubles). As a result, you will be offered the best names for the online store, and you will be able to choose the one you like.
As a rule, not all entrepreneurs can use the services of naming agencies. But they can visit different name-generating sites absolutely free of charge. But do not rush to take the first word you like. When making a final decision, consider many criteria.
It is worth noting right away: in general, the rules for naming online stores are not much different from the rules for naming offline points. The first online stores were called "Online occupant resident lists Shopping", but, in our opinion, such clarifications are no longer relevant. It is clear that the user who has entered the online store is online. Therefore, businessmen are absolutely free to choose names for their stores - within reason, of course. Here are the basic rules.
The name should appeal to potential customers.
The name of the online store should hit the mark. Therefore, give preference to those names that appeal to your target audience. If the potential buyer is a young mother, focus on bright emotions: affection, tenderness, love for the child, care. If this is a connoisseur of modern technology, talk about style and progress. If the younger generation, talk in their language.
The name should appeal to potential customers.
Source: Jirsak / shutterstock.com
Good examples:
children's goods store "Mamsi.ru";
men's cosmetics "Bro.cosmetics";
home goods sweethome - "sweet home".
The target audience can also be differentiated by certain parameters. First of all, by gender and age . You agree that teenage boys should be addressed differently than middle-aged women, right? If you are creating an online store for women, choose emotional names that evoke certain feelings: “Lioness”, “Tender”, “Beauty”. Men prefer stricter names: “Hunter”, “Gentleman”, “Snob”. The younger generation loves slang: “Lol”, “Bro”, “Topchik”. Take the time to look through any youth group on VKontakte - you will learn a lot of new things. As for the older generation, such trendy words will only scare them off. They prefer calm, neutral names.
As a rule, not all entrepreneurs can use the services of naming agencies. But they can visit different name-generating sites absolutely free of charge. But do not rush to take the first word you like. When making a final decision, consider many criteria.
It is worth noting right away: in general, the rules for naming online stores are not much different from the rules for naming offline points. The first online stores were called "Online occupant resident lists Shopping", but, in our opinion, such clarifications are no longer relevant. It is clear that the user who has entered the online store is online. Therefore, businessmen are absolutely free to choose names for their stores - within reason, of course. Here are the basic rules.
The name should appeal to potential customers.
The name of the online store should hit the mark. Therefore, give preference to those names that appeal to your target audience. If the potential buyer is a young mother, focus on bright emotions: affection, tenderness, love for the child, care. If this is a connoisseur of modern technology, talk about style and progress. If the younger generation, talk in their language.
The name should appeal to potential customers.
Source: Jirsak / shutterstock.com
Good examples:
children's goods store "Mamsi.ru";
men's cosmetics "Bro.cosmetics";
home goods sweethome - "sweet home".
The target audience can also be differentiated by certain parameters. First of all, by gender and age . You agree that teenage boys should be addressed differently than middle-aged women, right? If you are creating an online store for women, choose emotional names that evoke certain feelings: “Lioness”, “Tender”, “Beauty”. Men prefer stricter names: “Hunter”, “Gentleman”, “Snob”. The younger generation loves slang: “Lol”, “Bro”, “Topchik”. Take the time to look through any youth group on VKontakte - you will learn a lot of new things. As for the older generation, such trendy words will only scare them off. They prefer calm, neutral names.