Page 1 of 1

2. Demographic segmentation

Posted: Sun Feb 02, 2025 7:23 am
by zihadhasan012
This type of segmentation is one of the most important because it allows you to take into account very specific aspects of the audience. The more delimited it is, the easier it will be to have potential clients. The variables of this segment are: age, sex, marital status, profession, educational level, culture, nationality and socio-economic status.

3. Psychographic segmentation
Taking into account the psychological characteristics of potential customers is also key when segmenting users. Knowing about their personality, lifestyle, values, attitudes, interests and preferences allows you to adapt the product and service to align with the customer's expectations.

4. Behavioral segmentation
Knowing about user behavior also allows us to better define the product or bangladesh phone data service before it is launched. At this point, we analyze the audience's consumption and usage patterns in relation to what is going to be promoted. Also, we analyze the sensitivity to price, brand loyalty, and the response that can be had in relation to what is being offered.

5. Segmentation by industry
This type of segmentation serves to have a better overview of the sector in which the company will compete. Whether it is the economic, technological, agricultural, etc. sector. The important thing at this point is to know how many businesses are dedicated to the same thing and what products they offer to the market. In this way, the product they have can be better analyzed so that when introducing the new product or service, it can compete with something different from what other industries offer.