1. Start with the basics
Posted: Sun Feb 02, 2025 7:01 am
Few brands invest early and with a certain frequency in their branding strategy .
In reality, it is often an afterthought after a certain success has already been achieved. That is, it is something that brands start thinking about when they consider they have the time and money.
But you don't get the chance to make a first impression multiple times, do you? And that's important from day one.
So, before we dive into some branding strategies , it's essential to australia phone data better understand your business itself.
A great start is to gather your team and do a little brainstorming to find out whether your brand is truly remarkable or not. Answer the following questions:
Does your e-commerce business have a mission?
Is there a problem that your product solves?
What do your current customers think about your company?
What do potential customers think about your company?
What standards do you want customers to associate with your company?
In an ideal world you would be able to answer these questions without thinking too much, but we know it doesn't work that way.
It will take some work to answer them.
That's why you need to keep an eye on customer comments on your social media, comments on your products, and even comments on your About Us page.
To acquire more data, I also suggest a little market research .
Send an email to your customers to understand what they think about you and your product, offering some benefit to those who participate in the research, such as a discount.
This way you get the maximum participation to leave the answers much more complete.
In reality, it is often an afterthought after a certain success has already been achieved. That is, it is something that brands start thinking about when they consider they have the time and money.
But you don't get the chance to make a first impression multiple times, do you? And that's important from day one.
So, before we dive into some branding strategies , it's essential to australia phone data better understand your business itself.
A great start is to gather your team and do a little brainstorming to find out whether your brand is truly remarkable or not. Answer the following questions:
Does your e-commerce business have a mission?
Is there a problem that your product solves?
What do your current customers think about your company?
What do potential customers think about your company?
What standards do you want customers to associate with your company?
In an ideal world you would be able to answer these questions without thinking too much, but we know it doesn't work that way.
It will take some work to answer them.
That's why you need to keep an eye on customer comments on your social media, comments on your products, and even comments on your About Us page.
To acquire more data, I also suggest a little market research .
Send an email to your customers to understand what they think about you and your product, offering some benefit to those who participate in the research, such as a discount.
This way you get the maximum participation to leave the answers much more complete.