4 strategies to use content marketing to boost your sales
Posted: Sun Feb 02, 2025 6:34 am
The purpose of content marketing is to generate interesting content to attract people and, from there, do business. But to do this, there must be strategies to produce results.
Building a strategy
Although many people understand the importance of producing content, few know how to develop a strategy for this production. The priority is not the texts, but the results.
To set up this strategy you need to answer three questions:
1. Why am I going to do content marketing?
Here, you need to think about the objectives within the process. It could be generating leads for sales, generating brand awareness , reducing the time spent by the broker educating that client at the time of sale (the better informed the client, the faster the sale is made), or educating the market about something new (which can reduce the number of objections).
2. Who am I going to do content marketing for?
Content must be targeted to a specific audience. It is much more difficult argentina whatsapp data to get results with generic content. People only like content that they identify with. Therefore, content must be based on research and targeted to a specific persona . This persona is the result of this study based on your leads and your product. Based on this profile, it is possible to understand what content to generate and make your brand relevant, even without talking about sales.
3. How will I do content marketing?
After establishing the two steps above, you need to decide on the format and channel. The first one is the way in which this content will be presented. It can be in text, video, audio, images, etc. The channel is the means by which this content will reach the public. Whether it is through a blog, YouTube, social media, podcasts, etc.
content-marketing
Consumer Journey
Good content, first and foremost, solves a problem. That’s why it’s important to look at the consumer journey . There are basically three main stages:
1st stage (learning and discovery): The person discovers that they have a problem, and they try to understand more about it. This is the time for you to clarify this difficulty and present possible solutions.
Ex: My apartment is too small for my family. I need a new one, so I'm going to search on the internet.
2nd stage (consideration): Here the consumer already understands this problem better and begins to explore solutions for their situation.
Ex: I know that all I have to do is search for properties on real estate portals. I found 10 properties that interest me on Viva Real.
3rd stage (decision): The consumer has already found the solution that addresses his problem. This is where the purchase decision occurs.
Ex: I will contact the advertiser.
content-marketing
Keyword research
For your content to be relevant and rank well, whether on Google, YouTube or any other channel, choosing the right keyword is essential. Keywords are the terms that users enter into a search engine when looking for a solution.
But these words have to be relevant to your persona. They have to have a high search index. There are some tools, such as Semrush , or Google's keyword planner that help show the relevance of that term or word.
One of the most commonly used strategies is to do keyword research before creating content. This way, you will be able to create content that is much more targeted and relevant to searches.
content-marketing
Convert traffic
The next step is to convert the traffic from your content into leads. That's why it's so important to make what you present relevant. Through a landing page, you can request an email address and other information so that the person can access the content. It's an exchange: rich content for a simple email. If the person signs up, they're showing interest in the content, which can also lead to interest in the brand and, later, in your products or services.
Converting traffic is the big step towards turning your content into a business opportunity.
content-marketing
Content marketing has changed the way we optimize sales. Through it, small businesses can do business that they would never be able to do if they depended on paid media. That's why a good strategy, planning, and practice are so important!
Building a strategy
Although many people understand the importance of producing content, few know how to develop a strategy for this production. The priority is not the texts, but the results.
To set up this strategy you need to answer three questions:
1. Why am I going to do content marketing?
Here, you need to think about the objectives within the process. It could be generating leads for sales, generating brand awareness , reducing the time spent by the broker educating that client at the time of sale (the better informed the client, the faster the sale is made), or educating the market about something new (which can reduce the number of objections).
2. Who am I going to do content marketing for?
Content must be targeted to a specific audience. It is much more difficult argentina whatsapp data to get results with generic content. People only like content that they identify with. Therefore, content must be based on research and targeted to a specific persona . This persona is the result of this study based on your leads and your product. Based on this profile, it is possible to understand what content to generate and make your brand relevant, even without talking about sales.
3. How will I do content marketing?
After establishing the two steps above, you need to decide on the format and channel. The first one is the way in which this content will be presented. It can be in text, video, audio, images, etc. The channel is the means by which this content will reach the public. Whether it is through a blog, YouTube, social media, podcasts, etc.
content-marketing
Consumer Journey
Good content, first and foremost, solves a problem. That’s why it’s important to look at the consumer journey . There are basically three main stages:
1st stage (learning and discovery): The person discovers that they have a problem, and they try to understand more about it. This is the time for you to clarify this difficulty and present possible solutions.
Ex: My apartment is too small for my family. I need a new one, so I'm going to search on the internet.
2nd stage (consideration): Here the consumer already understands this problem better and begins to explore solutions for their situation.
Ex: I know that all I have to do is search for properties on real estate portals. I found 10 properties that interest me on Viva Real.
3rd stage (decision): The consumer has already found the solution that addresses his problem. This is where the purchase decision occurs.
Ex: I will contact the advertiser.
content-marketing
Keyword research
For your content to be relevant and rank well, whether on Google, YouTube or any other channel, choosing the right keyword is essential. Keywords are the terms that users enter into a search engine when looking for a solution.
But these words have to be relevant to your persona. They have to have a high search index. There are some tools, such as Semrush , or Google's keyword planner that help show the relevance of that term or word.
One of the most commonly used strategies is to do keyword research before creating content. This way, you will be able to create content that is much more targeted and relevant to searches.
content-marketing
Convert traffic
The next step is to convert the traffic from your content into leads. That's why it's so important to make what you present relevant. Through a landing page, you can request an email address and other information so that the person can access the content. It's an exchange: rich content for a simple email. If the person signs up, they're showing interest in the content, which can also lead to interest in the brand and, later, in your products or services.
Converting traffic is the big step towards turning your content into a business opportunity.
content-marketing
Content marketing has changed the way we optimize sales. Through it, small businesses can do business that they would never be able to do if they depended on paid media. That's why a good strategy, planning, and practice are so important!