Optimize your on-page content
Posted: Sun Feb 02, 2025 6:21 am
We perform content optimization: we enter keywords with the name of the city in the text and links to product cards or other pages. Do not forget that the search engine algorithm is good at identifying sites containing tables, lists, images and videos. Considering that in regional search results, "weak" resources are usually offered for geo-independent queries, then thanks to competent optimization you will very quickly take leading positions.
Create sitemaps and robots.txt for each subdomain
Now you need to generate sitemap.xml for all subdomains and enter it into Yandex.Webmaster and Google Search Console. This step is necessary for faster indexing of the resource and las vegas email list reducing the risk of index loss.
Using robots.txt will allow you to manage the search robot, which gives permission or prohibits the necessary directories. Thanks to the index file, you will avoid duplication and significantly save crawling funds.
Implement commercial factors for subdomains
We invite you to familiarize yourself with the key commercial factors recommended for implementation in the regions in order to attract users and increase conversion:
The section “Our contacts” (legal address of the company, diagram, description and directions).
List of offices.
Working hours, manager's details.
Email on your own domain.
Please indicate your contact phone number in the website header.
City phone number.
Telephone number with the city code where the company's office is located.
Free hotline in the format "8-800".
Portfolio of completed projects.
Members of the team.
Customer reviews.
Second-level domain (.ru, .рф, .com, .org, .su).
Using a signed SSL certificate (https protocol).
Fast loading and resource stability.
Availability of licenses (if necessary) and quality certificates for products.
Setting market prices (market average).
Information for the client: terms and method of payment, delivery, guarantees, exchange and return of goods.
Calculation of the cost of delivery of the order.
Product ratings and customer reviews.
Several ways to pay online.
Built-in shopping cart for order formation.
Possibility of obtaining a loan or installment plan.
Loyalty programs, promotions and discounts.
Provision of service (calling out a measurer/adjuster/consultant).
Website promotion in the region can become a good starting point for further growth and development.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The ability to recognize geo-dependent and geo-independent queries will be useful for both users and optimizers. Previously, regional resources could not compete with developed metropolitan sites, so they had virtually no chance of entering the TOP of search results. For example, when entering the search phrase "dental services" on the first two (or even three) pages, until recently only Moscow and St. Petersburg companies were displayed. Today, thanks to the use of an algorithm that determines the user's location, a person receives the most up-to-date information. Therefore, regional sites managed to take top positions, which, by the way, is very convenient for people.
Create sitemaps and robots.txt for each subdomain
Now you need to generate sitemap.xml for all subdomains and enter it into Yandex.Webmaster and Google Search Console. This step is necessary for faster indexing of the resource and las vegas email list reducing the risk of index loss.
Using robots.txt will allow you to manage the search robot, which gives permission or prohibits the necessary directories. Thanks to the index file, you will avoid duplication and significantly save crawling funds.
Implement commercial factors for subdomains
We invite you to familiarize yourself with the key commercial factors recommended for implementation in the regions in order to attract users and increase conversion:
The section “Our contacts” (legal address of the company, diagram, description and directions).
List of offices.
Working hours, manager's details.
Email on your own domain.
Please indicate your contact phone number in the website header.
City phone number.
Telephone number with the city code where the company's office is located.
Free hotline in the format "8-800".
Portfolio of completed projects.
Members of the team.
Customer reviews.
Second-level domain (.ru, .рф, .com, .org, .su).
Using a signed SSL certificate (https protocol).
Fast loading and resource stability.
Availability of licenses (if necessary) and quality certificates for products.
Setting market prices (market average).
Information for the client: terms and method of payment, delivery, guarantees, exchange and return of goods.
Calculation of the cost of delivery of the order.
Product ratings and customer reviews.
Several ways to pay online.
Built-in shopping cart for order formation.
Possibility of obtaining a loan or installment plan.
Loyalty programs, promotions and discounts.
Provision of service (calling out a measurer/adjuster/consultant).
Website promotion in the region can become a good starting point for further growth and development.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
The ability to recognize geo-dependent and geo-independent queries will be useful for both users and optimizers. Previously, regional resources could not compete with developed metropolitan sites, so they had virtually no chance of entering the TOP of search results. For example, when entering the search phrase "dental services" on the first two (or even three) pages, until recently only Moscow and St. Petersburg companies were displayed. Today, thanks to the use of an algorithm that determines the user's location, a person receives the most up-to-date information. Therefore, regional sites managed to take top positions, which, by the way, is very convenient for people.