Keyword Research Terms You Need to Know
Posted: Sun Feb 02, 2025 6:08 am
Measure Offsite Content Performance — Post Tracking
Content partnerships are a great way to build connections and promote your brand, but it can be difficult to measure the success of your efforts without the right tool.
The Post Tracking tool allows you to monitor the performance of your content on external sources. Simply set it up in your Semrush project and check keywords, backlinks, social shares, and referral traffic of any URL you promote on another site.
Keyword Research Glossary
Ad Keyword — A query that triggers paid results.
Click-through potential — A metric used to assess spain telegram number database the chances of getting a click to your website if your search result were in the first position of the SERP. Click-through potential depends on the presence of SERP features that may prevent users from clicking on regular organic results.
Common Keywords — Keywords for which multiple domains rank high in Google search results.
CTR (Click-Through-Rate) — The percentage of people who clicked on an ad or link in search results out of all those who saw it.
Cross-Adverse Negatives — A process of optimizing a Google Ads campaign by implementing keywords from one ad group as negative keywords in another ad group. This prevents your ads in separate ad groups from competing with each other and hurting your click-through rate/quality score.
Featured Snippet — The most important SERP feature that appears at the top of search results and provides the most relevant answer to a query.
Keyword (search term, query) — A word or phrase used in an online search.
Content partnerships are a great way to build connections and promote your brand, but it can be difficult to measure the success of your efforts without the right tool.
The Post Tracking tool allows you to monitor the performance of your content on external sources. Simply set it up in your Semrush project and check keywords, backlinks, social shares, and referral traffic of any URL you promote on another site.
Keyword Research Glossary
Ad Keyword — A query that triggers paid results.
Click-through potential — A metric used to assess spain telegram number database the chances of getting a click to your website if your search result were in the first position of the SERP. Click-through potential depends on the presence of SERP features that may prevent users from clicking on regular organic results.
Common Keywords — Keywords for which multiple domains rank high in Google search results.
CTR (Click-Through-Rate) — The percentage of people who clicked on an ad or link in search results out of all those who saw it.
Cross-Adverse Negatives — A process of optimizing a Google Ads campaign by implementing keywords from one ad group as negative keywords in another ad group. This prevents your ads in separate ad groups from competing with each other and hurting your click-through rate/quality score.
Featured Snippet — The most important SERP feature that appears at the top of search results and provides the most relevant answer to a query.
Keyword (search term, query) — A word or phrase used in an online search.