We direct attention to the quality indicator
Posted: Sun Feb 02, 2025 6:01 am
Working with ad URLs.
Ad URL
The URL that is displayed in the ad unit and is a call to action is another option for introducing keywords into the ad. Here again, the principle of highlighting the keyword in bold in the link will work, provided that it matches the request.
Let's be original.
Coming up with something original that your investor leads competitors don't have and standing out in this way is the path to success. However, you shouldn't overdo it with ideas, otherwise users may be wary and not appreciate the creativity.
The quality indicator of an ad is a score from 1 to 10, where 1 is the lowest score and 10 is the highest. Using these scores, Yandex and Google measure the quality of an ad for a specific query. The closer the quality indicator is to a score of 10, the more the ad unit matches the query. If the score is low, the ad needs to be improved. Accordingly, it is advisable to analyze the CTR of the ad unit in parallel.
We analyze CTR on mobile devices and desktops.
In Search Console, a tool for adding, checking the indexing status and optimizing a web resource, we set a filter by device type. Then we compare the click-through rate in mobile and desktop search results.
We use micro-markup.
Micro-markup
Using rich snippets, or expanded page descriptions, using micro-markup, is another method of increasing CTR. The figure shows how micro-markup looks in search results.
Use legible breadcrumbs and URLs.
The page URL and "breadcrumbs", which are elements of site navigation and indirectly contribute to the promotion of the resource in search engines, are displayed in the snippet under the title. At this point, site owners can influence and thereby increase clickability, but for some reason they often forget about it.
We register a website in Google My Business and Yandex.Directory.
Adding a web resource to Google My Business and Yandex.Directory will allow you to link its address to maps and display it according to geo-requests and brand requests.
We indicate the price in the text and title of the ad.
Google My Business
Figures and facts are of interest to users. They help increase CTR and attract the target audience that is ready to buy the product at the stated price. The advertising campaign budget is spent more efficiently and economically.
We offer a warranty period.
Not every organization promises product guarantees. Therefore, play on the contrast: if you can really offer guarantees, then indicate this in the text of the advertisement. This step will also help increase CTR.
Ad URL
The URL that is displayed in the ad unit and is a call to action is another option for introducing keywords into the ad. Here again, the principle of highlighting the keyword in bold in the link will work, provided that it matches the request.
Let's be original.
Coming up with something original that your investor leads competitors don't have and standing out in this way is the path to success. However, you shouldn't overdo it with ideas, otherwise users may be wary and not appreciate the creativity.
The quality indicator of an ad is a score from 1 to 10, where 1 is the lowest score and 10 is the highest. Using these scores, Yandex and Google measure the quality of an ad for a specific query. The closer the quality indicator is to a score of 10, the more the ad unit matches the query. If the score is low, the ad needs to be improved. Accordingly, it is advisable to analyze the CTR of the ad unit in parallel.
We analyze CTR on mobile devices and desktops.
In Search Console, a tool for adding, checking the indexing status and optimizing a web resource, we set a filter by device type. Then we compare the click-through rate in mobile and desktop search results.
We use micro-markup.
Micro-markup
Using rich snippets, or expanded page descriptions, using micro-markup, is another method of increasing CTR. The figure shows how micro-markup looks in search results.
Use legible breadcrumbs and URLs.
The page URL and "breadcrumbs", which are elements of site navigation and indirectly contribute to the promotion of the resource in search engines, are displayed in the snippet under the title. At this point, site owners can influence and thereby increase clickability, but for some reason they often forget about it.
We register a website in Google My Business and Yandex.Directory.
Adding a web resource to Google My Business and Yandex.Directory will allow you to link its address to maps and display it according to geo-requests and brand requests.
We indicate the price in the text and title of the ad.
Google My Business
Figures and facts are of interest to users. They help increase CTR and attract the target audience that is ready to buy the product at the stated price. The advertising campaign budget is spent more efficiently and economically.
We offer a warranty period.
Not every organization promises product guarantees. Therefore, play on the contrast: if you can really offer guarantees, then indicate this in the text of the advertisement. This step will also help increase CTR.