There are clicks but no applications
Posted: Sun Feb 02, 2025 6:00 am
If the ad appears everywhere where it should, and there are clicks, but no orders, then such promotion is ineffective for business. Why doesn't Yandex.Direct advertising work in this case?
Ads are shown to the wrong audience
In this case, you need to exclude search interior designers email list queries that bring inappropriate traffic. But first, you should study the corresponding report from the Yandex.Direct "Report Wizard".
To do this, enter the settings:
Ads are shown to the wrong audience
It is easy to recognize non-target keywords - they have the highest bounce rate. Sort the results by the "Bounces" column by clicking on it. Include queries with a high (> 50%) bounce rate in the list of negative phrases.
Random traffic from mobile devices
The Yandex advertising network is constantly expanding due to the emergence of, for example, new mobile applications and other platforms. It often happens that a user wants to close an advertisement, but accidentally goes to a landing page and immediately leaves it. Such transitions worsen statistics.
Uninformative landing page
The offer must be specific and clear, otherwise the user will not understand what benefit he will receive from purchasing the product.
Landing page content does not match keywords or targeting settings
The product must solve a specific problem for the consumer. To facilitate the decision to purchase, it is necessary to provide comprehensive information about the product. This will increase the likelihood that the customer will place an order.
A serious mistake is the absence of tools on the site that are positioned in the advertising campaign. For example, if the query “Custom kitchen calculator” is promoted, the landing page must have a calculator.
Read also!
"How to Achieve Success: 5 Motivational Movies to Get You Started!"
Let's assume that at the moment the user's need is to make an approximate calculation of the headset. If he does not see the advertised tool on the site, he will most likely close the page and never return to it. And all this will be accompanied by negative emotions.
If there is no service, but you really want to promote for the corresponding request, then in extreme cases you can resort to a trick. For example, instead of a calculator, place a call to action on the site: "Leave the parameters, and we will do all the calculations for you! We will send the result to your email within three minutes!"
Missing call to action buttons
Even if the text of the ad or landing page is perfect, this is not enough for advertising on Yandex.Direct to work. A call to action is needed so that the user knows what to do to get the benefit.
This is a mistake that B2B companies often make. They have great websites, but there is no call to action button.
Ads are shown to the wrong audience
In this case, you need to exclude search interior designers email list queries that bring inappropriate traffic. But first, you should study the corresponding report from the Yandex.Direct "Report Wizard".
To do this, enter the settings:
Ads are shown to the wrong audience
It is easy to recognize non-target keywords - they have the highest bounce rate. Sort the results by the "Bounces" column by clicking on it. Include queries with a high (> 50%) bounce rate in the list of negative phrases.
Random traffic from mobile devices
The Yandex advertising network is constantly expanding due to the emergence of, for example, new mobile applications and other platforms. It often happens that a user wants to close an advertisement, but accidentally goes to a landing page and immediately leaves it. Such transitions worsen statistics.
Uninformative landing page
The offer must be specific and clear, otherwise the user will not understand what benefit he will receive from purchasing the product.
Landing page content does not match keywords or targeting settings
The product must solve a specific problem for the consumer. To facilitate the decision to purchase, it is necessary to provide comprehensive information about the product. This will increase the likelihood that the customer will place an order.
A serious mistake is the absence of tools on the site that are positioned in the advertising campaign. For example, if the query “Custom kitchen calculator” is promoted, the landing page must have a calculator.
Read also!
"How to Achieve Success: 5 Motivational Movies to Get You Started!"
Let's assume that at the moment the user's need is to make an approximate calculation of the headset. If he does not see the advertised tool on the site, he will most likely close the page and never return to it. And all this will be accompanied by negative emotions.
If there is no service, but you really want to promote for the corresponding request, then in extreme cases you can resort to a trick. For example, instead of a calculator, place a call to action on the site: "Leave the parameters, and we will do all the calculations for you! We will send the result to your email within three minutes!"
Missing call to action buttons
Even if the text of the ad or landing page is perfect, this is not enough for advertising on Yandex.Direct to work. A call to action is needed so that the user knows what to do to get the benefit.
This is a mistake that B2B companies often make. They have great websites, but there is no call to action button.