Reasons to adopt email marketing in your real estate strategy
Posted: Sun Feb 02, 2025 5:51 am
It is true that messaging apps have gained thousands of followers and many property negotiations have taken place through them, but email marketing, when done with planning, is still the most efficient customer relationship channel for the real estate market.
Check out this text for some important information to consider when adopting email marketing in your quest to sell more properties online.
Everyone has an email
Forget the argument that people don’t have or don’t use email. To open an account on Facebook, Instagram or any other social network, you need an email account. The same goes for activating an Android phone, making online purchases, receiving utility bills, etc.
Research shows that in 2017, the number of email users in qatar whatsapp data the world was 3.7 billion! That's a number greater than the number of Facebook and WhatsApp users combined! And it's estimated that this number will surpass 4 billion by 2022.
This huge crowd of people is waiting for you and your real estate agency to be relevant to start a relationship that will lead them through consistent information to the acquisition of their new address.
Email users appreciate personalization
If you still believe that email marketing can be spam, here's some bad news: 68% of recipients report emails as spam based on their subject line!
On the other hand, emails that include the user's name or another form of personalization in the subject line have an open rate that is almost 30% higher than others! And look how cool it is: if you add emojis, your chances of getting attention are even greater!
This data can help you achieve better results when creating emails to improve your relationship with your customers, creating more efficient newsletters and establishing an after-sales strategy that positively impacts your customer.
Imagine sending tips that guide your client on how to proceed to register the property or how they can pay less in fees and charges charged by notary offices!
This will certainly be considered a differentiator and could lead to referrals from new clients. And remember, this is just one idea for using email marketing! It is your client's needs and your real estate agency's specialization that will create the forms of communication.
Mobile is the new inbox!
Okay, relationships are very important, but you really want to prospect! Those who work with launches or ready-made property campaigns also find email to be a great ally.
You can create campaigns on social media and automate email responses to speed up your service. The same goes for contacts received through your ads on portals and even on your website!
You can also link your WhatsApp to respond more quickly to those interested in your properties, but you can't forget to prioritize your cell phone.
More than 50% of emails are now opened on smartphones! And this number tends to be even higher depending on the target audience (the younger the audience, the more they use their cell phones to read emails).
And since the cell phone has become the inbox, optimize your emails for the mobile platform! A survey showed that 63% of full smartphone users could make a purchase, impacted by the quality of an email on their device.
On the other hand, more than 70% would be able to simply delete a non-responsive email, that is, one that does not automatically adapt to the cell phone screen.
So, focus on mobile!
Your list is your asset. It's worth its weight in gold!
I've already said that email marketing is not recommended for spam! Buying ready-made lists and sending offers to them will be as effective as handing out flyers at traffic lights.
Ideally, a contact list should be created and segmented according to their needs, interests, age or any other characteristic that may facilitate future communication.
According to MailChimp , segmented email marketing campaigns have almost 15% higher open rates than others.
Want an idea of how to get started? Export your contacts received through VivaReal in the last three months! Separate them by interest and profile. Offer them a newsletter with your new leads.
Sending out surveys is also an effective way to segment your base and learn more about your customers. Simple spreadsheets will be more than enough to manage your new customer list.
Only after your list is active and growing will you need to sign up for software to help you manage your emails. Even then, you can opt for tools with free versions that will be able to serve your real estate agency for quite some time.
Using email marketing for the real estate market is efficient and capable of producing results, but it takes time to become an expert in mastering this tool. However, with daily dedication and constant practice, small victories will produce increasing results.
Check out this text for some important information to consider when adopting email marketing in your quest to sell more properties online.
Everyone has an email
Forget the argument that people don’t have or don’t use email. To open an account on Facebook, Instagram or any other social network, you need an email account. The same goes for activating an Android phone, making online purchases, receiving utility bills, etc.
Research shows that in 2017, the number of email users in qatar whatsapp data the world was 3.7 billion! That's a number greater than the number of Facebook and WhatsApp users combined! And it's estimated that this number will surpass 4 billion by 2022.
This huge crowd of people is waiting for you and your real estate agency to be relevant to start a relationship that will lead them through consistent information to the acquisition of their new address.
Email users appreciate personalization
If you still believe that email marketing can be spam, here's some bad news: 68% of recipients report emails as spam based on their subject line!
On the other hand, emails that include the user's name or another form of personalization in the subject line have an open rate that is almost 30% higher than others! And look how cool it is: if you add emojis, your chances of getting attention are even greater!
This data can help you achieve better results when creating emails to improve your relationship with your customers, creating more efficient newsletters and establishing an after-sales strategy that positively impacts your customer.
Imagine sending tips that guide your client on how to proceed to register the property or how they can pay less in fees and charges charged by notary offices!
This will certainly be considered a differentiator and could lead to referrals from new clients. And remember, this is just one idea for using email marketing! It is your client's needs and your real estate agency's specialization that will create the forms of communication.
Mobile is the new inbox!
Okay, relationships are very important, but you really want to prospect! Those who work with launches or ready-made property campaigns also find email to be a great ally.
You can create campaigns on social media and automate email responses to speed up your service. The same goes for contacts received through your ads on portals and even on your website!
You can also link your WhatsApp to respond more quickly to those interested in your properties, but you can't forget to prioritize your cell phone.
More than 50% of emails are now opened on smartphones! And this number tends to be even higher depending on the target audience (the younger the audience, the more they use their cell phones to read emails).
And since the cell phone has become the inbox, optimize your emails for the mobile platform! A survey showed that 63% of full smartphone users could make a purchase, impacted by the quality of an email on their device.
On the other hand, more than 70% would be able to simply delete a non-responsive email, that is, one that does not automatically adapt to the cell phone screen.
So, focus on mobile!
Your list is your asset. It's worth its weight in gold!
I've already said that email marketing is not recommended for spam! Buying ready-made lists and sending offers to them will be as effective as handing out flyers at traffic lights.
Ideally, a contact list should be created and segmented according to their needs, interests, age or any other characteristic that may facilitate future communication.
According to MailChimp , segmented email marketing campaigns have almost 15% higher open rates than others.
Want an idea of how to get started? Export your contacts received through VivaReal in the last three months! Separate them by interest and profile. Offer them a newsletter with your new leads.
Sending out surveys is also an effective way to segment your base and learn more about your customers. Simple spreadsheets will be more than enough to manage your new customer list.
Only after your list is active and growing will you need to sign up for software to help you manage your emails. Even then, you can opt for tools with free versions that will be able to serve your real estate agency for quite some time.
Using email marketing for the real estate market is efficient and capable of producing results, but it takes time to become an expert in mastering this tool. However, with daily dedication and constant practice, small victories will produce increasing results.