The Impact of Links on Promotion in Yandex and Google
Posted: Sun Feb 02, 2025 5:41 am
If the site is linked to by high-quality incoming links that have trusted donors and well-written anchors, this will have a positive effect on the resource's positions in both search engines. But there are some differences in promotion in Google and Yandex using links.
Third-party links play a more significant role in Google. Those who want to bring a resource to the top of Google should develop a link strategy and follow it carefully. Then the first results from backlinks will appear in a few weeks, or even days. The main thing is not to place large bets on exchange links and make sure that the anchor list is not overspammed.
How to achieve multiple growth in traffic insurance leads for seniors and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
In Yandex, these links are much less important, especially for information topics. Therefore, there is no need to spend money on purchasing exchange links, and in general, external links are not necessary for successful promotion.
Be that as it may, incoming links still bring an effect, it’s just not as immediate: it may take a couple of months before the positions improve.
Yandex doesn't care where the link to your site is located. It's different with Google: this search engine often ignores links in the page footer, taking into account only the first link with its anchor (Yandex distributes weight across all available links).
But both search engines pay attention to the quality of third-party links. Yandex is more favorable to those sites whose sources of links are diverse, and takes into account the age of each of them (the older it is, the better).
Purchased and natural links
Google often penalizes sites due to the quality of links and carefully checks them for naturalness (manually and automatically). This is not typical for Yandex. But both search engines understand perfectly well whether the link in front of them is purchased or natural. The main thing for a webmaster is to prove that these external links are of high quality.
Publish links in new materials (and never place them in old ones) on reliable, trusted donor sites. Distribute links of different types - anchor, mixed, non-anchor - evenly. Consider the topic of the donor site and the context of the published link. If you neglect these rules, promotion in search engines will end with sanctions from them.
Third-party links play a more significant role in Google. Those who want to bring a resource to the top of Google should develop a link strategy and follow it carefully. Then the first results from backlinks will appear in a few weeks, or even days. The main thing is not to place large bets on exchange links and make sure that the anchor list is not overspammed.
How to achieve multiple growth in traffic insurance leads for seniors and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
In Yandex, these links are much less important, especially for information topics. Therefore, there is no need to spend money on purchasing exchange links, and in general, external links are not necessary for successful promotion.
Be that as it may, incoming links still bring an effect, it’s just not as immediate: it may take a couple of months before the positions improve.
Yandex doesn't care where the link to your site is located. It's different with Google: this search engine often ignores links in the page footer, taking into account only the first link with its anchor (Yandex distributes weight across all available links).
But both search engines pay attention to the quality of third-party links. Yandex is more favorable to those sites whose sources of links are diverse, and takes into account the age of each of them (the older it is, the better).
Purchased and natural links
Google often penalizes sites due to the quality of links and carefully checks them for naturalness (manually and automatically). This is not typical for Yandex. But both search engines understand perfectly well whether the link in front of them is purchased or natural. The main thing for a webmaster is to prove that these external links are of high quality.
Publish links in new materials (and never place them in old ones) on reliable, trusted donor sites. Distribute links of different types - anchor, mixed, non-anchor - evenly. Consider the topic of the donor site and the context of the published link. If you neglect these rules, promotion in search engines will end with sanctions from them.