Links with tags
Posted: Sun Feb 02, 2025 5:40 am
Another name for tags is GET parameters, which send information about site visits to an analytics system. GET parameters include everything after the question mark in the URL.
If there is a question mark in the link, put # after all the URL symbols and then enter everything else.
Each GET parameter contains the parameter name and its value in the order: parameter = value. The & symbol is used to separate one parameter from another. A single link can contain different types of labels separated by &.
Important! When setting parameters, it is necessary to adhere to a single register, since for the Yandex system and Yandex are different concepts.
GET parameters transmit detailed data about hospital contact list visits to the analytics system: from which channel the user came (search engine, social network, video advertising), from which advertising banner, announcement, campaign, by which keyword or retargeting audience.
Please note! To avoid duplicate pages in search results, you must disable indexing of URLs in robots.txt format in your settings.
For Yandex:
User agent: Yandex
Automatic yclid and gclid markup
These parameters allow you to track visitors from Yandex or Google: yclid — only for Yandex.Direct, gclid — only for Google Ads.
For each of these parameters, the value contains a unique click identifier that the system generates automatically. Its main purpose is to link transitions from Yandex.Direct / Google Ads with visits to Yandex.Metrica / Google Analytics. This allows you to get the most reliable traffic statistics.
The yclid and gclid tags provide information about the cost per click, the ad platform and keyword, as well as conversions - provided that the goals are set up in advance.
Automatic yclid and gclid markup
There is a limitation for this type of markup. It is that it can be linked to one advertising platform (yclid — only to Yandex.Direct, gclid — only to Google Advertising) and one analytical system (Yandex.Metrica and Google Analytics, respectively). Tags of this type are not suitable if you plan to configure the analytical system for different traffic channels.
Manual link marking
You can place links automatically or manually. In the second case, links together with parameters must be added separately for each ad.
In Yandex.Direct - in the "Website link / URL" field.
In Google Ads - in URL parameters.
Manual marking can be done in different ways: using From, Openstat, UTM tags and special online service tags, which we will consider in more detail below.
From is a tag with a parameter that transfers information about the source of the transition to Yandex.Metrica. Google Analytics does not support it. This tag is convenient if you need to track email traffic. Please note: if you have several mailings, you will not be able to track the results for a specific email. You will only be able to track aggregated information by email as a source in general.
The _openstat tag allows you to track traffic in Yandex.Metrica by a larger number of parameters:
openstat_service — source;
openstat_campaign — campaign number or name;
openstat_ad — ad number;
openstat_source — name of the site.
Because the parameters are encoded, it is not possible to tell from the URL which parameter values are being tracked. This is a feature unique to the _openstat tag.
If there is a question mark in the link, put # after all the URL symbols and then enter everything else.
Each GET parameter contains the parameter name and its value in the order: parameter = value. The & symbol is used to separate one parameter from another. A single link can contain different types of labels separated by &.
Important! When setting parameters, it is necessary to adhere to a single register, since for the Yandex system and Yandex are different concepts.
GET parameters transmit detailed data about hospital contact list visits to the analytics system: from which channel the user came (search engine, social network, video advertising), from which advertising banner, announcement, campaign, by which keyword or retargeting audience.
Please note! To avoid duplicate pages in search results, you must disable indexing of URLs in robots.txt format in your settings.
For Yandex:
User agent: Yandex
Automatic yclid and gclid markup
These parameters allow you to track visitors from Yandex or Google: yclid — only for Yandex.Direct, gclid — only for Google Ads.
For each of these parameters, the value contains a unique click identifier that the system generates automatically. Its main purpose is to link transitions from Yandex.Direct / Google Ads with visits to Yandex.Metrica / Google Analytics. This allows you to get the most reliable traffic statistics.
The yclid and gclid tags provide information about the cost per click, the ad platform and keyword, as well as conversions - provided that the goals are set up in advance.
Automatic yclid and gclid markup
There is a limitation for this type of markup. It is that it can be linked to one advertising platform (yclid — only to Yandex.Direct, gclid — only to Google Advertising) and one analytical system (Yandex.Metrica and Google Analytics, respectively). Tags of this type are not suitable if you plan to configure the analytical system for different traffic channels.
Manual link marking
You can place links automatically or manually. In the second case, links together with parameters must be added separately for each ad.
In Yandex.Direct - in the "Website link / URL" field.
In Google Ads - in URL parameters.
Manual marking can be done in different ways: using From, Openstat, UTM tags and special online service tags, which we will consider in more detail below.
From is a tag with a parameter that transfers information about the source of the transition to Yandex.Metrica. Google Analytics does not support it. This tag is convenient if you need to track email traffic. Please note: if you have several mailings, you will not be able to track the results for a specific email. You will only be able to track aggregated information by email as a source in general.
The _openstat tag allows you to track traffic in Yandex.Metrica by a larger number of parameters:
openstat_service — source;
openstat_campaign — campaign number or name;
openstat_ad — ad number;
openstat_source — name of the site.
Because the parameters are encoded, it is not possible to tell from the URL which parameter values are being tracked. This is a feature unique to the _openstat tag.