Even if you pay a lot of money to a famous blogger, you can encounter unscrupulous performance . Their feeds are full of similar posts, there is no talk of any individual approach or creativity. Say a few words about the product, mention it in a video - "it'll do!"
Excessive self-conceit, a frequent companion of fame, hinders normal business . Verbal agreements are often violated. In a good mood, a star promised you something, but if it disappeared, then the promised post may not be published on time. It is clear that this does not apply to everyone.
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the high school senior mailing list issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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One star channel may air commercials for competing companies . Sometimes, of course, it is possible to negotiate preferential showings of your product, but only until the competitor wakes up and offers the star a higher fee.
The problems described above occur when a famous Instagram or YouTube personality is negotiated verbally, without written contracts. To avoid wasting your money and time, look for those opinion leaders who work through agencies.
However, collaborating with celebrities has many advantages:
Their lives are watched by a crowd of fans who are ready to repeat all the actions of their idol: order the same dishes, buy clothes, cosmetics, perfume of the same brand, etc.
Promotion on a major channel will quickly increase the recognition of the new product. But this applies more to mass products. There is a big difference between advertising a new type of photo editing application to ten mini-bloggers and having the same Olya Buzova share the information.
With the help of top bloggers, you can notify many people about a music competition, charity event or public action.
If a famous person really likes your product and leaves a review, it would be useful to post it on your website.
Basically, the more good reviews from bloggers you collect on your site, the better. People tend to trust popular and famous people - that's a fact.
How to achieve multiple growth in traffic and sales from your website?
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