Advertising: Win customers and recommenders
Posted: Sun Feb 02, 2025 5:10 am
This is where the professional interests of the person are combined with the interests of the company. Those who are enthusiastic about their employer are also happy to share their offers or product news. Corporate influencers often create much more reach and trust than faceless company accounts. But be careful: Legal aspects must be observed, such as correct labeling, so as not to raise suspicions of surreptitious advertising - see previous paragraph. Other internal regulations or agreements may need to be made with the corporate influencers.
Therefore, every company should address this issue and seek legal advice today. This applies even if there is no advertised brand ambassador strategy (yet). Even without one, there will be employees who share posts from their employer or links to their content, for example. If those involved are not aware of this, the risk is significantly greater than if they actively engage with the issue.
Finding the right balance
But even if the legal aspects have been discussed, individuals forex data are still challenged to find the right balance. Too much advertising annoys both the private and professional network. Corporate influencers should therefore use this form consciously and sparingly in all social networks. However, the content is also important here. Good, interesting content from an employer also contributes to the personal brand.
In addition, this can be high-quality information that the company is providing. Even if, in a business context, the intention is to advertise in a broader sense because the aim is to win customers or recommenders, the statement does not necessarily have to come across as primarily advertising.
More on the topic
Brand ambassadors – success with corporate influencers. Overview, strategy, practice, tools
Book title: Brand Ambassadors – Success with Corporate InfluencersThe book provides the necessary knowledge on the subject of brand ambassadors/corporate influencers and a coherent concept. One of its strengths lies in the best practice section with a typology and many practical examples from German companies. There are also numerous interviews with brand ambassadors in very different positions - in medium-sized companies, in corporations, in the public sector. There is also a guide for personal brand strategy. Also included: a detailed guide to brand ambassadors and law. This allows you to correctly assess the entire field and its importance for the company, develop a coherent approach and avoid typical mistakes.
You can find further information here.
Therefore, every company should address this issue and seek legal advice today. This applies even if there is no advertised brand ambassador strategy (yet). Even without one, there will be employees who share posts from their employer or links to their content, for example. If those involved are not aware of this, the risk is significantly greater than if they actively engage with the issue.
Finding the right balance
But even if the legal aspects have been discussed, individuals forex data are still challenged to find the right balance. Too much advertising annoys both the private and professional network. Corporate influencers should therefore use this form consciously and sparingly in all social networks. However, the content is also important here. Good, interesting content from an employer also contributes to the personal brand.
In addition, this can be high-quality information that the company is providing. Even if, in a business context, the intention is to advertise in a broader sense because the aim is to win customers or recommenders, the statement does not necessarily have to come across as primarily advertising.
More on the topic
Brand ambassadors – success with corporate influencers. Overview, strategy, practice, tools
Book title: Brand Ambassadors – Success with Corporate InfluencersThe book provides the necessary knowledge on the subject of brand ambassadors/corporate influencers and a coherent concept. One of its strengths lies in the best practice section with a typology and many practical examples from German companies. There are also numerous interviews with brand ambassadors in very different positions - in medium-sized companies, in corporations, in the public sector. There is also a guide for personal brand strategy. Also included: a detailed guide to brand ambassadors and law. This allows you to correctly assess the entire field and its importance for the company, develop a coherent approach and avoid typical mistakes.
You can find further information here.