The most important thing is to know which tool to use depending on the type of project, but using them is essential.
In fact, without them, my team's effectiveness and productivity would be greatly affected.
The truth is that I cannot imagine SEO work without the use of analytical tools, deviation detection, tracking, etc.
These SEO tools are to me like a hammer or a square to a carpenter.
How do you think the SEO profile has evolved in recent years?
The SEO profile has evolved a lot in recent years.
First and foremost, because of the growing literacy of customers.
Before, we had to explain much more than now the reason for our services and what exactly organic positioning was for.
I remember when one of my main tasks was to explain to the client what I did and what it was for.
There is much more knowledge on the subject now.
Years ago, SEO work was also relatively “easier”, among other things because the level of competition was much lower than today, so competitive advantages were more detectable and numerous.
Not many years ago there were still niches that had never don number code philippines e SEO, so if you acquired a domain in that field, the work was very rewarding and the positioning results were more lasting.
Nowadays, it is rare to find a niche that does not invest in organic positioning, so the work of SEO has gone from doing things well on your own site to seeing what the competition has done better than you.
When something goes wrong and we have done things correctly, all the better, let's see what the competition is doing.
What organizational recommendations would you give to professionals just starting out and what mistakes should they avoid?
To organize all your SEO tasks, use the most powerful tool you have: intuition.
No tool can replace it.
The priority and what will differentiate you from other professionals is what you put of yourself and your essence into the project.
Not everything is written or invented.
Creativity also applies to SEO and it only flows if you put part of yourself into experimenting and testing under the sole guidance of your intuition and your own experience.
If you don't start from this premise when organizing yourself, you will spend hours and hours studying, reading other blogs, using tools, going crazy looking for the reason for a drop in positions, for example.
But if you start by taking a look at the domain with your first tool (yourself), you will surely have a solid base and you will not have wasted a lot of time and overlooked details that, if you had invested your time in taking a look at the website, you would have