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With the expansion of the range of platforms on which a company presents its product

Posted: Sun Feb 02, 2025 3:50 am
by sami
Now more than ever, it is important to establish contact with your target audience, to talk about your product and the problems encountered in an accessible way. This “narrative” style of video marketing, as well as conducting a dialogue with potential customers on their usual platforms, is now gaining popularity. Therefore, it is very important to pay attention to the possibilities of presenting your product on various platforms - both online and offline. This could be a story about the history of the brand, its team, the process of creating and preparing the product. Multichannel sales – variety of platforms The growth of multichannel sales is a key and current consumer trend at the moment.
the access of different categories of consumers to this product also viber data significantly expands. An important role in this is also played by the increasing distribution of delivery services from companies. The consumer is looking for the fastest and easiest ways to receive the product, in which delivery and online platforms are noticeably successful. Source: PwC Kazakhstan The share of online purchases of goods and services in Kazakhstan increased from in a year, and continues to grow.


In the first half of , the volume of the online retail market amounted to billion tenge, and % of all purchases were made via mobile phones. () % of all e-commerce in Kazakhstan is accounted for by marketplaces. Currently, there are about large marketplaces operating in our market, with more than two million products presented on their platforms. The convenience of placing many different categories of products on a single platform, without the need to place orders on several sites, attracts a wide audience of consumers. The main growth prospects for such platforms will be the expansion of the range of products, improving the quality of delivery and the distribution of services across the regions, not limited to large cities of Kazakhstan.