3. Use email marketing
Posted: Sun Feb 02, 2025 3:43 am
Email marketing is one of the highest converting strategies available to businesses. Because you collect customer data first-hand through your website, and they must give you permission to contact them, email marketing allows you to target customers who actually want to hear from you.
As a result, it is more effective than pushy advertising that customers have been trained to ignore, and allows you to remind potential customers of all the great holiday deals you are running.
4. Use retargeting
Retargeting customers who have already visited your website or specific product pages can help you convert them.
Customers are more likely to make a purchase after at rcs data america least two to three interactions with a brand, so while your website may not generate a purchase the first time, it has a higher chance of increasing conversion rates the second time your audience views your site.
There are several ways to retarget customers, including social media and Google Ads, but what works best for you will depend on your skill set and where your customers spend their time online.
5. Show your holiday spirit
It's cheaper to reuse ads over several months, but during the holidays, your advertising and marketing materials should be more festive to attract customers.
The holidays are the perfect time to make some changes to your website and social media content to make it more appealing and showcase your unique brand personality. You can add a homepage banner or pop-ups to your site with exclusive holiday deals and promotions.
Additionally, you may want to highlight items that would make good gifts. Depending on your business, not everything you sell may make a good holiday gift.
For example, if you sell personal care products, it's unlikely that someone will want to buy their loved one deodorant for the holidays. However, in this example, you could advertise personal care products that are designed for travel, such as body wash, or any smaller products that would make good stocking stuffers.
As a result, it is more effective than pushy advertising that customers have been trained to ignore, and allows you to remind potential customers of all the great holiday deals you are running.
4. Use retargeting
Retargeting customers who have already visited your website or specific product pages can help you convert them.
Customers are more likely to make a purchase after at rcs data america least two to three interactions with a brand, so while your website may not generate a purchase the first time, it has a higher chance of increasing conversion rates the second time your audience views your site.
There are several ways to retarget customers, including social media and Google Ads, but what works best for you will depend on your skill set and where your customers spend their time online.
5. Show your holiday spirit
It's cheaper to reuse ads over several months, but during the holidays, your advertising and marketing materials should be more festive to attract customers.
The holidays are the perfect time to make some changes to your website and social media content to make it more appealing and showcase your unique brand personality. You can add a homepage banner or pop-ups to your site with exclusive holiday deals and promotions.
Additionally, you may want to highlight items that would make good gifts. Depending on your business, not everything you sell may make a good holiday gift.
For example, if you sell personal care products, it's unlikely that someone will want to buy their loved one deodorant for the holidays. However, in this example, you could advertise personal care products that are designed for travel, such as body wash, or any smaller products that would make good stocking stuffers.