Select a target
Posted: Sat Feb 01, 2025 10:54 am
The text can demonstrate the benefits of the offer, explain the harm of a sedentary lifestyle, or make a person look at the product differently. When you see the goal, you can collect the appropriate material and stick to the topic throughout the expert article.
It is not enough for you to simply talk about the offer - the text can be considered good if it helps solve the problem. Talk about the reasons why the consumer has a question, offer a suitable solution to the situation, because it is important for the reader that the conversation is about his personal benefit.
Read also!
"B2B Marketing: Key Features, Promotion ameriplan email leads Channels"
Read more
Select format
The method of presentation depends on the topic, the tasks set at the previous stage, the audience, i.e. B2B or B2C. The format can be as follows:
getting rid of a pressing problem;
guide to action;
ways to use the product;
analysis of its advantages and disadvantages;
overview of the possibilities that the product offers;
comparison of the offer with others presented on the market.
If you want to teach, choose a guide format, reviews will give the audience something to think about, and comparison materials will help demonstrate the difference and help them buy one of the products.
Obtain information from the customer
Now it's time to talk to the client to understand:
why an expert article is written, what goals does it pursue;
who makes up the target audience: ordinary people or experienced users;
where to get up-to-date information about the product, i.e.: on the company portal or from your client himself – he can provide internal documentation, recommend sources, give contacts of specialists.
The easiest way to establish communication with the client is in the brief format; if this option is not for you, communicate by phone. It is important for you to collect all the information in one or two visits, so as not to bother the client with daily calls on minor issues.
During verbal communication, there is always a chance that you will miss something, make erroneous conclusions. Therefore, after the conversation, record all the details in the form of theses and send them to the client electronically in any convenient way to make sure that everything is correct. Recording the call will not allow you to miss important details.
Brief for an expert article
If you are preparing an expert article for an informational and educational magazine, this stage is not necessary, because the editor will tell you all the nuances of working on the material.
Find more information
Any copywriter is most comfortable collaborating with a client who is in love with their work and is willing to talk about it. If you are unlucky and have not managed to obtain sufficient information, there are many other ways to collect data.
It is not enough for you to simply talk about the offer - the text can be considered good if it helps solve the problem. Talk about the reasons why the consumer has a question, offer a suitable solution to the situation, because it is important for the reader that the conversation is about his personal benefit.
Read also!
"B2B Marketing: Key Features, Promotion ameriplan email leads Channels"
Read more
Select format
The method of presentation depends on the topic, the tasks set at the previous stage, the audience, i.e. B2B or B2C. The format can be as follows:
getting rid of a pressing problem;
guide to action;
ways to use the product;
analysis of its advantages and disadvantages;
overview of the possibilities that the product offers;
comparison of the offer with others presented on the market.
If you want to teach, choose a guide format, reviews will give the audience something to think about, and comparison materials will help demonstrate the difference and help them buy one of the products.
Obtain information from the customer
Now it's time to talk to the client to understand:
why an expert article is written, what goals does it pursue;
who makes up the target audience: ordinary people or experienced users;
where to get up-to-date information about the product, i.e.: on the company portal or from your client himself – he can provide internal documentation, recommend sources, give contacts of specialists.
The easiest way to establish communication with the client is in the brief format; if this option is not for you, communicate by phone. It is important for you to collect all the information in one or two visits, so as not to bother the client with daily calls on minor issues.
During verbal communication, there is always a chance that you will miss something, make erroneous conclusions. Therefore, after the conversation, record all the details in the form of theses and send them to the client electronically in any convenient way to make sure that everything is correct. Recording the call will not allow you to miss important details.
Brief for an expert article
If you are preparing an expert article for an informational and educational magazine, this stage is not necessary, because the editor will tell you all the nuances of working on the material.
Find more information
Any copywriter is most comfortable collaborating with a client who is in love with their work and is willing to talk about it. If you are unlucky and have not managed to obtain sufficient information, there are many other ways to collect data.