Values of Facebook Advertising in Google Analytics
Posted: Sat Feb 01, 2025 10:39 am
In order to see the campaign metrics and values for other advertising channels such as Facebook Advertising in Analytics, so-called UTM parameters must be attached to the respective link of the ad.
The most important parameters are utm_source , utm_medium and utm_campaign . A link to an ad can look like this, for example:
To create these URLs, Google offers a tool for automatic URL creation . The same procedure is also necessary for campaigns via Bing, for example. However, Bing Ads now also offers the automatic setting of these parameters in its own system.
Evaluate campaigns within Google Analytics
Acquisition in Google AnalyticsAcquisition in Google Analytics
The campaign analysis within Analytics offers the same options for turkey mobile numbers list all advertising measures. For AdWords campaigns, there is a separate tab in the navigation menu under “ Acquisition ” where the figures can be viewed.
The other traffic sources can be found under “ Acquisition -> All traffic -> Source/Medium ”. Alternatively, all campaigns can be analyzed under “ Acquisition -> Campaigns -> All campaigns ”.
The typical analytics metrics mentioned above, such as bounce rate, session duration, etc., can now be evaluated for all channels. In addition, analytics offers extensive options for campaign optimization and evaluation of various advertising measures with e-commerce tracking and attribution models. In addition, the interaction of the respective measures can also be checked and evaluated. Which campaign serves as a "buyer" for first clicks? Which campaign prepares the most conversions? Which closes with last click? Which products are more likely to be purchased via Facebook, and which via AdWords or Bing?
These are all important questions that play a crucial role in campaign optimization and that Google Analytics answers. However, simply looking at the data is not enough. Every campaign manager must be able to derive and implement the appropriate actions and optimizations.
This is the only way to efficiently and effectively manage the relevant advertising measures and use the advertising budget optimally.
The most important parameters are utm_source , utm_medium and utm_campaign . A link to an ad can look like this, for example:
To create these URLs, Google offers a tool for automatic URL creation . The same procedure is also necessary for campaigns via Bing, for example. However, Bing Ads now also offers the automatic setting of these parameters in its own system.
Evaluate campaigns within Google Analytics
Acquisition in Google AnalyticsAcquisition in Google Analytics
The campaign analysis within Analytics offers the same options for turkey mobile numbers list all advertising measures. For AdWords campaigns, there is a separate tab in the navigation menu under “ Acquisition ” where the figures can be viewed.
The other traffic sources can be found under “ Acquisition -> All traffic -> Source/Medium ”. Alternatively, all campaigns can be analyzed under “ Acquisition -> Campaigns -> All campaigns ”.
The typical analytics metrics mentioned above, such as bounce rate, session duration, etc., can now be evaluated for all channels. In addition, analytics offers extensive options for campaign optimization and evaluation of various advertising measures with e-commerce tracking and attribution models. In addition, the interaction of the respective measures can also be checked and evaluated. Which campaign serves as a "buyer" for first clicks? Which campaign prepares the most conversions? Which closes with last click? Which products are more likely to be purchased via Facebook, and which via AdWords or Bing?
These are all important questions that play a crucial role in campaign optimization and that Google Analytics answers. However, simply looking at the data is not enough. Every campaign manager must be able to derive and implement the appropriate actions and optimizations.
This is the only way to efficiently and effectively manage the relevant advertising measures and use the advertising budget optimally.